MUMBAI: Magic FM, the radio station that recently hit the Mumbai airwaves, gives its listeners a new perspective on leadership this Independence Day. The radio station highlights the stories of brave women freedom fighters and their integral role in the Indian freedom struggle under the theme #FighterLikeHer.

The idea is to get the listeners inspired by the legendary stories of Raj Kumari Gupta, Pritilata Waddedar, Aruna Asaf Ali and Matangini Hazra that highlight their grit and strength. By showcasing their bravery and guts, Magic FM aims to get its listeners to use the term ‘Fighter Like Her’ in their conversations and nominate others, while trying to describe the virtues of power and determination.

Kick-starting the campaign on the occasion of India’s 72nd Independence Day, Magic FM COO Nisha Narayanan says, “Magic 106.4 FM believes in walking the talk. We are dedicating this day to highlight and talk about women freedom fighters who took risks and lived their life fearlessly. They did not get bogged down by societal norms and stereotypes and fought selflessly for our country. They are the true inspiration to the millennial women of today.”

The radio station hit the airwaves on 20 April, 2018.

MUMBAI: RED FM is known for its vast reach to listeners, via, innovative on-air as well as on-ground campaigns. Keeping the unique dignity intact, this Independence Day, RED FM came up with the campaign #CrosstheBorder.

The campaign is executed with an agenda, “To erase borders that we have created amongst ourselves and to live in India as a whole,” says National Programming Head, Ranjit Pathak.

The concept is that a popular RJ will move to another city for three days (13 – 15 August) and jock a prime time. Just as easy as it sounds, the hard work put in for executing the plan well, was not that easy.

To know the content in detail and the 14 Prime Time RJs that participated in the campaign, read the article by clicking on the link below:

RED FM's RJs urge to blur the line and cross the border with #Crosstheborder

To begin with, Ranjit shares how the idea came into the picture and then the execution. “We live in a country, which is the most diversified nation in the world. We sometimes come across certain people, who are proud of their state and culture. Somehow this feeling crept into us and we have created borders with unwanted differences. RED FM, being one of the largest radio networks, wants to demolish the rhetoric of a culture being better than the other. We want to spread a message that no matter in which part of the country we are in, we are all Indians,” he says.

The idea to eliminate such a thought amongst the citizens was always there with RED FM. Finally last month, there came a time when the team thought, now is the right time for execution.

Want to know how this happened? Well, on this, Ranjit answers, “We had a National Programming meet, lately, a month ago and there we saw RJs of one state, interacting with other state RJs. It looked like one whole India is under the roof, together. This is how we understood, the right time to execute the plan has always been there.”

Moving on to how the execution took place, he reveals, “We cracked the plan in 15 days, understood how people are type-casted, and decided to do campaigns, anthems. Deep planning was done in exchanging the jocks to a particular region. We have content driven plans for radio and beyond.”

A campaign when created does not come only with one strategy. Along with the main plan, there are small other strategies, too, that are involved.

“We have some superstar RJs, who are in a way, the voice of the particular city representing the culture and their region. Another idea, with this campaign, is to exchange jocks and the affability and popularity of a jock to increase and share with another region. Also, giving a new flavour to the experience of listeners in each city,” he concluded.

MUMBAI: This Independence Day, MY FM embarked upon an initiative called Halla Bol wherein with the help of their listeners they identified one issue plaguing the city and afflicting the society. Along with the citizens, city seniors, civic authorities, government and nongovernment organizations, one such issue was highlighted and worked upon to get through a comprehensive closure.

Each station picked up the most plaguing issue, among the various topics that were picked up across cities are 'Kachra se Azadi' in Nagpur, Traffic awareness and safety in Indore, Polythene in Bhopal and women's safety in Jaipur.

Commenting on the initiative, MY FM Business Head Rahul Namjoshi said, “MY FM has always been at the forefront to bring about positive change in the society. Our cities are still struggling with basic issues, with Independence Day around, we thought of freeing our cities from one such issue. The response to our campaign has been outstanding not just the people of the city but even various govt bodies and city admin have come together to eradicate the issue. Halla Bol is an attempt from our side to give back to the society.”

MUMBAI: Radio City, initiated ‘Kar Mumbaikar’ as an effort to help resolve the innumerable problems faced by Mumbaikar’s during the infamous monsoon. This week, Radio City team along with Bollywood Actor Vicky Kaushal took the ‘Kar Mumbaikar’ initiative a notch higher with pothole filling activity in Veera Desai area, Andheri West. Various Bollywood celebrities have come together to support the initiative like John Abraham , Shankar Mahadevan, Vicky Kaushal, Tapsee Pannu, Jimmy Shergill and many more

Radio City’s RJ Salil and RJ Archana along with the pothole man Dadarao Bhilorey, who has filled almost 570 potholes, and pothole killers Irfan Machchivala and Mushtaq Ansari were in full gusto and filled the potholes at Veera Desai area, Andheri West. Bollywood actor, Vicky Kaushal extended his support and filled some potholes in the area. Radio City’s most loved show Kasa Kai Mumbai, with RJ Salil and RJ Archana was broadcasted LIVE from the venue. The activity received an overwhelming response from the Cityzens and people came down to extend their support in full swing.

The initiative, which urged citizens to ‘Monsoon mein bol soon’, kick started on-ground in the last week of July and have successfully resolved people’s problems in areas like Kandivali, Thane, Malad, Vashi Andheri and more. Radio City urges Mumbaikar’s to dial in on 66969191 or reach out to Radio City’s RJ’s on social media to flag off all problems pertinent to their locality.

MUMBAI: Popular radio channel, Mirchi 98.3, officially launched in the city on 19 August with none other than iconic Bollywood rapper, Badshah, unveiling the station. The station went live on 20 June 2018 but the official announcement was made yesterday.

Also Read: Radio Mirchi 98.3 starts operations in Srinagar!

The RJs who will host the shows on Mirchi 98.3 were introduced to the audience during the launch. Mirchi Mehak, whose show is on air daily from 8 am to 12 noon, is little Miss Sunshine and although she believes in the goodness of people, she does not hesitate in calling a spade a spade. Mirchi Rafia, who hosts the late afternoon show from 3 pm to 7 pm, is the crazy, bold and confident girl everyone wants to know. Mirchi Vijdan, who is on air from 7 pm to 10 pm, is Kashmir’s own boy whose USP is to be able to crack a joke with a completely straight face. Everyone’s favourite RJ, Mirchi Sayema, entertains listeners during the 12 pm to 3 pm time band. All Mirchi RJs very active on all social media platforms including Facebook, Instagram and Twitter where they can be easily reached.

The music that will play on the station is a combination of contemporary Bollywood hits and popular Punjabi numbers with a specially curated list of independent pop numbers mixed in. The content which has been created around a Kashmiri phrase – Assivti Lassiv (loosely translated to “smile and prosper”) –is expected toresonate with the locals. Mirchi promises to keep listeners hooked by taking up discussions on topics that are relevant to the youth of today and also entertaining them with celeb chats, comedy and infotainment.

Radio Mirchi North and East Regional Director – Nitin Singh, commented that, “We are so happy that we are here in Srinagar. We hope that the people of the Valley like the content that we have created especially for them. Our aim is to spread khushi amongst our listeners by bringing them the very best in entertainment.”

On this occasion, Badshah, said “I wish Mirchi the very best in Srinagar. They have big plans for the city and I am sure the listeners will love the content they put out.”

During the event, Badshah, who has sung several hit numbers for Bollywood movies, launched his latest hit single - Heartless - from his debut album. Heartless is the latest addition in the list of popular songs sung by the singer but this one strikes a different chord.

MUMBAI: After an official launch by Radio Mirchi in Srinagar, the residents will now enjoy RED FM, as well, with its official announcement.

Also Read: Popular singer-rapper, Badshah, launches Mirchi 98.3 in Srinagar

Celebrating the festive season, this Eid-ul-Azha, RED FM will launch its radio station in Srinagar. RED FM in Kashmir will be a 100 per cent local station with local content that caters to the local masses. 

Commenting on the launch RED FM COO Nisha Narayanan says, “This new station is a huge milestone in RED FM’s growth and success journey. With the brand philosophy and attitude that is ‘Bajaate Raho!’ RED FM is proud to make its entry in Kashmir, and we hope that the people of Kashmir will enjoy tuning into the radio station. We are geared up with a lineup of talented RJs, entertainment and superhit music. The launch, this EID, is our gift to all the citizens of Kashmir, from the entire team of RED FM.”

RED FM largely aims to give its listeners a platform to speak their mind. Staying true to its tagline of being a provocative entertainer, RED FM will create a space for its Bajaate Raho content formats, while keeping the values and ethics of the city under consideration. The primary focus will be to provide an unlimited dose of entertainment to listeners in the form of music, humour and engaging content.

The show line-up is as follows:

RJ Sameen, Morning No. 1, 8 am to 12 pm

RJ Rafiq, Vellapanti.com, 12pm-3pm

RJ Sofie, Noon Chai with Sofi, 3pm-5pm

RJ Rayees, JK935, 5pm-9pm

MUMBAI: The trend of famed personalities turning an RJ continues as Indian cricketer Gautam Gambhir will now be heard on one of Fever FM Delhi’s prime-time shows.

Gautam, who had earlier partnered with Fever FM’s FVOC (Fever Voice of Change) in 2017, launched The Bharat Positive Show on 15 August. The show is aired at 9 am on Fever 104 FM Delhi and Gautam celebrates the positivity in, both, Delhi and India.

Talking about the show Gautam Gambhir says, “I feel passionate about India and it pains when people only focus on the negative, while there is so much positive to celebrate. There are many people, who are doing great work for women empowerment, the armed forces, environment and civic issues. We need to give them a voice and encourage them."

“My show - Bharat Positive Show - is about Bharat that is turning more and more positive and about celebrating unsung heroes. With this show, I am very happy to further strengthen my association with Fever FM,” adds Gambhir.

HT Media Ltd. CEO Radio and Entertainment Harshad Jain also says, “Bharat Positive Show with Delhi’s ‘Own’ Boy Gautam Gambhir is a landmark show in the history of Indian radio.  Never before has a national celebrity of Gautam’s stature taken the responsibility on the prime time of Indian radio to celebrate and drive ‘badlaav’. The Bharat Positive Show is an inclusive platform that will drive collective optimism in the interest of nation, society and security. Fever FM is proud to, once again, associate with Gautam, a thoughtful and dutiful ambassador for the country, who really cares about finding solutions and bringing issues to the limelight.”

FVOC is a CSR campaign launched in 2014 in association with John Abraham. It aims at addressing the major issues that concern the country. ‘Fever Voice of Change’, the campaign will urge listeners to not just wish to see a change they want in society, but also be a part of this change. In 2014, it had undertaken over 10 initiatives and touched over one lakh lives.

Mumbai: After Vicky Kaushal, Radio City’s RJ Salil and RJ Archana continued embarking on their pothole filling mission with Bollywood actor Manish Paul. The RJs took the ‘Kar Mumbaikar’ initiative a step further with the activity in Todi Mill compound, Lower Parel.

The ‘Kar Mumbaikar’ campaign was started by Radio City in order to help in the resolving of the innumerable problems, faced by Mumbaikars during the infamous monsoon season. Various Bollywood celebrities like John Abraham, Shankar Mahadevan, Vicky Kaushal, Tapsee Pannu, Jimmy Shergill and more have joined the cause and extended their full support to the initiative.

Both the RJs joined pothole killers Irfan Machchivala and Mushtaq Ansari in complete enthusiasm and filled the potholes, present in the premises of the Todi Mill compound, Lower Parel. They were joined by Bollywood actor Manish Paul, who not only actively participated in the campaign but also extended his support and filled some potholes in the area.

Kasa Kai Mumbai, with RJ Salil and RJ Archana was broadcasted Live from the venue, while showcasing the fabulous campaign. With an overwhelming response from the people, the activity has created quite a buzz in the city and listeners have been calling from every nook and corner of Mumbai. Radio City believes this to be a way of giving back to society.

This initiative was commenced in the last week of July, urging citizens to ‘Monsoon Mein Bol Soon’. The campaign has succeeded in resolving people’s problems in various areas of Mumbai like Kandivali, Thane, Malad, Vashi Andheri, Lower Parel and more.

Meanwhile, Radio City urges Mumbaikar’s to dial in on 66969191 or reach out to Radio City’s RJ’s on social media to flag off all problems pertinent to their locality.

MUMBAI:  Radio stations have seen Bollywood famed personalities giving interviews in the studios. And, now RED FM, along with Bollywood, warmly welcomes the artists from, both, television and OTT platforms, for some fun behind the scenes conversations, with their new show, Channel No. 935.

With the launch of this show, the Mumbai RED FM station also welcomes their new RJ, who will be hosting the show. RJ Akriti will host Channel No 935 from 12 pm to 3 pm.

Commenting on the new show and appointment RED FM COO Nisha Narayanan says “OTT consumption is growing by leaps and bounds with the Gen X, Y and Z and Hindi GECs have always been popular amongst the Indian audience. Keeping these two genres in mind, we conceptualized Channel No. 935. The RED FM team welcomes RJ Akriti on board and being a part of the Bajaate Raho clan, RJ Akriti is all set to increase the entertainment dose of the listeners. She is a vivacious personality and fits the bill perfectly to host a show like Channel No. 935. Being new to the RED FM family she will bring on-board a refreshing voice and high energy levels and some crazy trivia about the topmost trending shows which will help us connect with our core TG - Youth.”

Seems like RJ Akriti is a perfect fit for RED FM, as a brand. She is passionate about characters in serials as much as she is about the roles they play. Owing to her friendly nature with celebrities, her interviews, indeed, sound more like personal conversations and in turn create a comfort level with celebs. According to RJ Akriti, her life can be summed up in three words – Entertainment, Entertainment and Entertainment.

Channel No. 935 is the first of its kind which will revolve around Hindi GECs and OTT platforms. The show is hyped to be a one-stop destination for all kind of TV chatter and in-depth Telly celeb interviews. From viral international content to Indian originals, Channel No. 935 will be all-encompassing with ‘behind the scenes’ gupshup along with digital presence.

MUMBAI: Radio City announced the launch of the latest season of India’s biggest singing talent hunt Ralco Tyres presents Radio City Super Singer. With this, Radio City marks a decade of giving the country its best singing talent and will see the dynamic property reach 39 cities across India. As India’s premier singing competition, Radio City Super Singer has become one of the most sought-after platforms that has been responsible for producing some of the brightest talents since a decade in the country including Harjot Kaur, Manya Narang and Sri Ganesh, to name a few.

Radio City Super Singer is the longest running property and has enjoyed phenomenal growth over the past 10 years owing to the innovation and creativity that is infused year on year. It is one of Radio City’s tentpole properties that have ensured a 360-degree presence across on-air, on-ground and digital mediums. The current season is expected to reach over 6.7 crore listeners, providing participants with a strong foundation to showcase their talent to the entire country. Many of the previous winners have made it big in Bollywood.

Commenting on the launch of the 10^th edition of Radio City Super Singer Radio City Chief Creative Officer Kartik Kalla, said, “Radio City Super Singer over the years has proved to become a platform for many budding singers across the nation to showcase their talent. Radio City’s commitment to constantly innovate for a decade has helped the property evolve into one of the most popular talent hunts. We received an overwhelming response last year with approx. 6 lac participations which is a testimony to the scale and engagement driven by the property. This year marks our 10^th anniversary and we are certain that we will surpass expectations and deliver the best talent to the industry yet again.”

The auditions for the 10^th season are already underway. To submit entries, participants can walk in to Radio City studios, locate the Radio City branded vehicle moving around the city, in various malls across cities, through IVRS, or through Radio City’s social media platforms. The Grand finale in Mumbai will be held on 2 September where the top 5 finalists will battle it out for the ultimate glory to be crowned as the champion of the anniversary on 2 September at Infinity Mall in Malad.  

It’s time to train those vocal chords and gear up to share your voice with the nation. A world of opportunity awaits! 

To Audition in Mumbai 

• Walk into Radio City Studio between 10am - 5pm till 25 August
• Call on – 911 911 4943
• Upload your entry on www.radiocity.in
• Audition at Infiniti Mall, Malad till 26 August
• Finale Date - 2 September, Infiniti Mall, Malad
• Locate a Radio City branded vehicle going around town

MUMBAI: Abraham Thomas, who served Radio City, as a CEO for three years now, has made a move and is now replaced by Ashit Kukian as the new CEO. With effect from 30 September 2018, Thomas will now pursue other business interests.

Kukian was earlier Chief Operating Officer of the company till 2015. He has closely worked under the supervision of Apurva Purohit, who is the director and mentor of the company to manage the operations.

Ashit Kukian is an experienced leader with a proven track record of running large media businesses, with demonstrated ability to work with high-performance teams to build and scale businesses within a competitive environment. He has deep knowledge across various media platforms such as print, broadcasting (TV and Radio), with over 30 years of hands-on experience across organizations such as Times Network, Radio City, ITV Network, Laboratories Garnier Paris, Berger Paints and Johnson & Johnson.

MUMBAI: Radio City Bengaluru extended their full support to reach out and relieve the flood affected people in Kerala and Coorg. In an effort to contribute to the relief measures being taken, Radio City urged the citizens of Bengaluru to donate basic necessities like food, water, medicine, sanitary napkins, etc. to be sent to relief shelters in Kerala. With RJ Vishwas and other volunteers, 4000 kg of essentials were collected over a course of three-days and Radio City team then set out with a massive truck to bring a sigh of relief to people in tribal areas of Wayanad and Kodagu. Radio City partnered with Vega City mall in Bangalore, which was also a collection center, to conduct this relief activity.

Speaking about the initiative Radio City Chief Creative Officer Kartik Kalla said, “The natural disaster that struck our fellow brethren in Kerala has been deeply saddening for all of us and it is undoubtedly a time to step in and help the affected people. Being part of the most influential radio network, Radio City, we see it as our moral and social responsibility to extend whatever support we can, in these times of despair. We have previously associated with a credible newspaper like Mathrubhumi during the Chennai floods, and Radio Cityzens will continue to help, support and pray for those affected by the Kerala flood calamity as well.

Earlier, Radio City Coimbatore, being the closest to Kerala, sent 4 trucks of relief materials with RJ Chiyaan distributing the basic necessities to the affected people in Palakkad. Radio City in Chennai also associated with one of the most credible newspapers, Mathrubhumi, to collect and distribute supplies for the people struck by the sorrowful calamity. Radio City Madurai sent across relief material to Iddukki with RJ Jacob accompanying it. An overwhelming response was received from people from all the cities.

Radio City has always been a frontrunner in extending support to cityzens in times of need, and will continue to do so in future too. The Radio City team got in touch with the Deputy Commissioner of Coorg and the Army camp at Kerala to gauge the situation of supplies required. And ensured some help to be sent to the people in grief.

MUMBAI: Amid the hustle bustle of the mainstream radio stations, present in India, BIG FM North-East has come up with a unique show, which is making noise for the right reasons.

Speaking about the same, Big FM North-East Programming Head Ruma Chakraborty said, “We have currently launched a show, College Ke Cool Kalakar, an activity that is hunting for people, who are passionate for drama or comedy. Our three-star MJs, MJ Shubhankar, MJ Sucheta and MJ Alia.”

“The selected contestants will have a workshop on a radio drama. The show is in the initial (audition) stage for which about 10-15 colleges across Guwahati are on our list for the same. The final stage will be inter-college competition, whose winner will be getting to feature in a national serial and a film, via, our official partner for the show, Cinemark Motion Pictures,” she added.

BIG FM North-East’ this initiative will be covered across Guwahati.

For more updates, keep reading at radioandmusic.com.

MUMBAI: MY FM has launched a new sparkler called as Filmon Ka Khiladi which is an out of the box film review. In today's time, we have two categories of film reviews i.e one is the actual reviews done by the critics and then we have reviews from the neighbourhood, chai ka tapir guy to the smooth-talking social media activist among others.

MY FM tried to do something different. They thought of not having star ratings and instead of having twinkle twinkle star ratings. As part of the concept, there is a diehard Akshay fan as a film critic who idolizes the star and embraces his mannerism.

The review has two characters. It's in a question and answer format review which is first of its kind on a radio channel. The review ends with the trademark sound ahhhhhhhh of a veteran villain of yesteryear's Ranjeet. The ‘hatke’ film review by Filmon Ka Khiladi on MYFM also features the typical pea-brained over the top news reporter who has a habit of over exaggeration.

Don't look for substance here to evaluate a film, hear it for the banter and the comic moments in the hilarious volley of expressions between the two characters as MY FM is going to leave you in splits of laughter and joy.

Catch Filmon Ka Khiladi on MY FM from Fridays to Mondays.

Speaking on the initiative, MY FM Business Head Rahul Namjoshi, said, “Right from the film title to the star ratings, the review has elements that will make one laugh. This is the first ever Q&A format that we are running on this show. So hold your breath and be ready to roll on a hilarity drive with MY FM.”

MUMBAI: Amongst some of the top leaders in India RED FM Chief Operating Officer Nisha Narayanan was honoured with India’s Most Trusted CEOs 2017-18. 93.5 RED FM which is India’s most admired brand and largest private radio network was awarded at the WCRC-World Consulting and Research Corporation which was held on the 27 August 2018 at The Sahara Star Hotel, Mumbai. The event witnessed the presence of great icons from the media and entertainment fraternity in India who were recognized for their outstanding contribution like Rani Mukerji, Ranveer Singh, Rishi Kapoor, Subhash Ghai, Ekta Kapoor, Nakuul Mehta, Jennifer Winget, Kishore Lulla, Rakesh Omprakash Mehra, Pirojsha Adi Godrej, Sudesh Lehri, to name a few.

Known for defining creativity, hard work, enthusiasm and keen skills along with a charismatic personality WCRC India’s Most Trusted CEOs listing included Titan MD and CEO Bhaskar Bhat, Dentsu CEO Ashish Bhasin,  Aegis CEO Mohit Malhotra, Hypermarket CEO SPAR, Rajeev Krishnan, Welspun CEO Vipul Mathur, Bajaj Alliance MD and CEO Tapan Singhel, Avanse Financial Services CEO Amit Gainda, Apollo Hospital President Dr. Hari Prasad, Max Bupa CEO Ashish Mehrotra, EROS CEO Rishika Lulla and of course RED FM COO Nisha Narayanan.

The top CEOs of India who have steered their organizations to great heights with their dynamism, strategy and the trust of the employees based on the company’s performance in 2017-2018 periods along with individual performance, ethics, and values are recognised at the award ceremony.

On receiving the award, COO of RED FM, Nisha Narayanan, said, “It feels great to be recognized by WCRCINT. It's a matter of pride for all of us at RED FM to receive this prestigious award as I see to it as a team effort. My endeavour has always been to promote a participatory culture at the workplace fostering some of the most innovative ideas that we have worked on Malishka Ko Mat Sun or Mumbai Khadde Main or even the most recent campaign National Jock Exchange. RED FM is a dynamic brand and it is important for us to keep reinventing ourselves to stay relevant to our core TG which is the youth. My goal for the brand is to take a geographical spread to cover all the important tier 1 and tier 2 towns as these would be the growth hubs for us in the near future. We are generating great amount of vernacular content which has a growing segment of takers. The brand essence is Bajaate Raho and we continue to build the product to cater to the right audience and be present across all the right platforms to catch them where they are.”

MUMBAI: What you seek is seeking you, this fits in right with the story of how RJ Akriti landed in RED FM. RED FM Mumbai recently got a new RJ on board for its afternoon show Channel No 935. The one of a kind show, the team has got a perfect RJ, who will not be wrong to be called a television and digital worm.

RJ Akriti began her radio journey in 2007 with Radio Mirchi, where she spent four years. She moved to Oye 104.8 Delhi a venture of TV Today and then Mumbai. At Oye FM Mumbai she became the national RJ as her show was aired in Mumbai, Delhi, Kolkata and more cities.

“After doing radio for 8 to 9 years I took a break and moved to television, MTV which was my last venture. There I was a music programmer. Radio was always in my plan. I was almost into college when I was picked up by Radio Mirchi. When I quit radio two years ago, I realized that is my calling. I am best when I am on-air,” says the super enthusiastic RJ.

Further, she explains what she went through her time she was not on the radio. “I remember when I was off the radio, I used to tune in and get emotional and telling myself why am I not on-air. I want to go back to radio and that is my connection. For me, radio is my love, my everything.”

Here Akriti explains the turning point of her life. “This realisation happened at MTV itself. Mujhe apne desh main wapas jana hain I cannot sit and make excel sheets. I was horrible at it. I used to get screwed by my seniors. I wasn’t meant to be at MTV doing excel sheets. Then I felt like going back to radio and RED FM was looking for a jock. Earlier the fraternity also kept talking that I should try RED FM at least once.”

“I got in touch with the National Programming Head Ranjit Pathak and he is an ex MTV employee. So he knew me well and we spoke about me getting into RED FM. RED FM was my dream destination totally,” she continues.

Also Read: RED FM launches 'Channel No. 935' with RJ Akriti on board

Having a show that talks about television, digital world and OTT platforms is something rare to hear. Akriti explains it well how the show will change the mindsets of people who think consuming television is a cliché.

“As per my radio experience, the shows are based on the content which is city-centric, romance or Bollywood. These days there is a new trend of getting into the music zone. But television, digital world or web series is something where it’s mentioned once or twice. There is no realisation of how large the digital and television world is in India. There is a myth that arre aap tv dekhte ho. They don’t understand that the consumption is happening not on the idiot box but on mobile.”

Talking about the objective of the show she says, “The objective is to give our TV stars the due respect and on-air space they deserve. There are so many things to know about web-series and television. Stars from the digital world to television, all will be welcomed on my show and I feel it’s high time we do this.”

Last but not the least she shares about her homework before going on-air. “When it comes to homework, I have all my connections on. So I am in touch with the stars and ask them about spoilers and stuff, I do recaps of episodes. I consume Netflix, Amazon Prime and more and talk about it,” she ends.

MUMBAI: Known among the fastest growing radio networks in India, Fever FM has a listener base of over 27 million. With this dominating leadership, the channel enjoys, the network has decided to increase the advertising rates up to 15% for Fever FM and Radio Nasha.

Talking about the decision to increase the advertising rates Radio and Entertainment, HT Media Ltd CEO Harshad Jain said, “Fever FM and Radio Nasha have completed yet another year of RAM domination, which is the testimony to the love our listeners have for the stations. The festive season has arrived and we are witnessing promising momentum. Inventory management during this phase will continue to be a focus area. Many of our large clients are aligned with our premium pricing backed on our leadership in listenership scores. While we have increased pricing, delivering value and return on investment to our key stakeholders continues to be our highest priority.”

Marking the first-ever acquisition in the history of radio, Fever Chennai, the launch of Fever Hyderabad and seven stations in UP, Fever FM went on to expand its presence from four to 13 cities and 15 stations and holds the unique distinction of operating two stations in the biggest FM markets of Delhi and Mumbai.

Since its launch in April 2016, Radio Nasha has created a new category for itself in the radio industry. Besides, it is known as India’s first ‘cool retro’ station.

The RAM domination of the stations across markets is a testimony to the number one position, Fever FM commands in listenership scores. With 19.2% market share in Delhi, 17% in Mumbai, 14% in Bangalore, 17.4% in Kolkata, Fever FM is the leader across stations. Fever FM is number one station in Delhi and Mumbai and leads the non-Kannada space in Bangalore. Further, with a strong domination of 11.7 % market share, 268 minutes TSL and over 5.7 million cumes, Radio Nasha is Delhi’s number one retro station. The TSL is second best in Delhi, next only to Fever FM Delhi.

Well, if heard from the listeners, once tuned into Radio Nasha, the listeners never tune out.

MUMBAI: India’s biggest singing talent hunt ‘Ralco Tyres Presents - Radio City Super Singer Season 10, today achieved a milestone with the 10^th edition of the Grand Finale at Infiniti Mall, Malad and crowned super singer, Devarshee Dasgupta as the winner in the city of dreams, Mumbai. The top five contenders- Devarshee Dasgupta, Riyaa Sengupta,Kanaiya Barai, Zameer Darbar and Shruti Sinha battled it out for glory and were judged by acclaimed music director Vishal Mishra, who was present at the venue. The winner of the competition was presented with rupees one lakh after shaking off a tough competition from the contestants in Mumbai.

Radio City Super Singer has been a flagship property that has seen its popularity swell since its inception and has now completed a decade to become one of the longest standing properties for Radio City. The talent hunt has given the industry some of India’s top singing sensations such as Harjot Kaur, Manya Narang and Sri Ganesh to name a few. Radio City Super Singer has outgrown to encompass a staggering 39 cities on-air, on-ground and digital platforms, reaching out to an astounding 6.7 crore listeners across the nation. The nominations were invited through walk ins to Radio City studios, at malls across cities, through IVRS, social media platforms and Radio City branded vehicles which were moving across cities.

Delighted by the success of the 10^th season of Radio City Super Singer, Radio City Chief Creative Officer Kartik Kalla said, “Radio City Super Singer is a great testimony to the significance of the platform amongst the participants, fans and music lovers throughout the country. Radio City has witnessed tremendous growth in the 10^th year with this talent hunt across all aspects ranging from participation, engagement and sponsorship alike. We are very proud to have bestowed the music industry with path-breaking talent, who have gone out to outshine themselves in the sphere. I congratulate the winner and Radio City team for their commitment in keeping up the momentum year after year, and for helping Radio City Super Singer achieve its pinnacle.”

Expressing his thoughts on the property, music director, producer and singer, Vishal Mishra said, “India has an exceptional talent pool and every part of the country has produced unique and outstanding singers, who have made it big in the industry. This wealth of talent also makes it increasingly difficult for aspiring singers to stand out, climb up the ladder and get into the limelight. Radio City’s Super Singer, through the years, has been leading the effort to jump-start careers of aspiring musicians by giving them a platform to showcase their skills and to take up music as a career. Kudos to Radio City on achieving the milestone of the tenth year of the property and I hope to see many more exceptional talents unearthed in the years to follow.” 

After an intense competition, the top five participants namely Devarshee Dasgupta, Riyaa Sengupta, Kanaiya Barai, Zameer Darbar and Shruti Sinha were shortlisted by an eminent jury and later judged by Vishal Mishra. The top five contenders were given an opportunity to showcase their singing talent at the finale, held at Infiniti Mall, which saw them mesmerize the audience with their mellifluous voices. Radio City Super Singer is a manifestation of Radio City’s philosophy, ‘Rag Rag Mein Daude City’, that enables the network to infuse a local flavor in its content and build stronger emotional connect with the listeners. Through the talent hunt, Radio City aimed to empower aspiring singers and provide a platform for every city to laud their exceptional local talent.

MUMBAI: 94.3 MY FM Jaipur’s star RJ Kartik has achieved another milestone by crossing one million followers on Facebook.  With this feat, he has become the second most followed RJ, on social media, in India.

Speaking about the same, happy Kartik exclaimed, “Every Monday, I do motivational stories, which played a key role in gaining one million followers on my Facebook page. I really want to thank everyone, who not only shared my videos, but also the ones, further circulated them.”

“There are many people, who have sent me a screenshot of their laptop library, having a folder in my name, where they have kept all of my Monday Motivation videos,” he added.

When asked about his feeling of being among the top three most followed RJs in India, RJ Kartik expressed, “I was born and brought up in a middle-class family. It was my dream to become an RJ one day, and wanted that someday, people will know me and the definition of an RJ would indeed be ‘Kartik’. It’s a good people recognise you because radio is a medium, where your voice is only heard. But, owing to the digital medium, we are getting recognition, today.”

The star of 94.3 MY FM Jaipur, who returned from Sikkim, today, also revealed an incident that revealed about his popularity, there. “There is a monastery called Rumtek in Sikkim, which is Asia’s second-biggest monastery. It has a monk named Meenaji, who, upon seeing me, called me out and asked, what brought me here. Meenaji also knew my tagline is ‘Kar Dikhao Kuch Aisa Ki Duniya Karna Chahe Aapke Jaisa’, by heart. So, it’s great that people, from that corner of India, also know me, where radio is not available on a massive scale."

“Another incident, I want to share, A man was seeing my video on a station, when my father, who was around, told him that, ‘he is my son’. On this, the man joked, telling my dad about not joking. But, when my dad showed him, my picture along with him, the man believed my dad. It’s, therefore, a proud moment for my mom dad,” Kartik further told.

On being asked about his upcoming projects, RJ Kartik signed off, saying, “I will continue doing the Monday Motivation stories and try to do something new, which has not happen earlier in the world of radio as well as increases the value of radio, thus bringing change in one’s life.

Meanwhile, RJ Kartik was awarded the best morning show in April 2018.

MUMBAI: Popular RED FM that recently extended its branch to Nanded, Maharashtra with the launch of their new radio station there, has a win-win strategy to not only promote this new venture in the market, but also to enthral the audience with their exceptional content.

Also Read: RED FM launches its 67th station in Nanded

Spilling beans on the marketing strategy, implemented to promote the newly launched station, 93.5 RED FM National Programming Head Ranjit Pathak said, “The strategy was to create awareness about the new launch in a market, where radio penetration is not as high as other big markets in Maharashtra. With two radio channels already present there, it was important to reach out to core audiences in a way of creating an intrigue amongst them, hence we decided to highlight the local social issues in the launch campaign like eve teasing, traffic conditions etc. Along with the traditional marketing touch points like OOH, print, we decided to go out-n-out with large scale ground activations in the city giving the audiences a touch and feel of RED FM.

“On ground buzz was created by painting the city RED with garden umbrellas, posters, canter activities, merchandize distribution and everyday contest prizes. The overall launch activity was extremely successful and Red FM received an overwhelming support from ‘Nandedkars’ that reflected in the on air and on ground traction,” he added.

On being asked about the programming strategy and if it is different from the one applied in metros, Pathak revealed, “We pride ourselves as being a CHR station and we wish to remain one. We believe in our promise of super hit music and we continue doing so in all markets. It’s little different from Metros, but more like our rest of Maharashtra content, which leans more towards the local regional connect.”

Radio shows play a key role in promoting a radio station and RED FM Nanded has some plans to grab the audience attention. “Our flagship show, in all markets, is called Morning No 1, and it remains the same in Nanded; which tackles local issues and at the same time infuses Bollywood. So, it’s an all-out entertainment show with a purpose. We grab audience attention by making sure the show doesn’t sound frivolous, but has a meaning. Apart from that we have mid-morning show, RED Ka Bachelor, afternoon show, Light Camera Action, evening show, MH935 and night show called Nighlife with Akki,” Ranjit Pathak informed.

When it comes to investors, RED FM Nanded radio station not only has their trusted contributors, but is also looking out for new ones. On this, he added, “Taking investors as advertisers, we have started with local and Maharashtra based advertisers and are looking forward to adding national brands. We already have retailers, educational institutes, real estate, home décor, banks and local auto dealers on board. The upcoming Ganpati festival is what we are looking forward to bringing more Nanded advertisers on board.”

Lastly, when asked about how they will be generating revenue from the Nanded station, Pathak concluded, “All our stations have to focus on local generation. What makes it more interesting here is that with Dhule and Nanded, our offering in Maharashtra covers best of cities and also expects other cities like Mumbai, Pune, Nagpur, Nashik, Aurangabad etc. to contribute significantly. Our sales teams are trained to sell 360 degrees and thus focus is to build FCT with activations and events and present comprehensive solutions to local and national clients.”