MUMBAI: MY FM has always believed in making their audiences happy by making them listen to good music. Taking  forward this thought,  My FM along with the Chandigarh Traffic police initiated a drive called ‘Oye Honk Mat Yaara’ under which MY FM RJ’s, RJ Meenakshi , RJ Geet, RJ Manav, RJ Gagan and RJ Jassi  drove the campaign for a week in the city asking people not to blow horn. 

MY FM RJ’s along with Chandigarh traffic police went on Schools, Colleges, Traffic signals and Hospitals in order to inspire people not to blow horn with one compliance i.e to make Chandigarh a  Honk Free city. Five RJs were on ground doing their shows and links from various crossing points educating the citizens of the city not to honk.

The campaign was reinforced with the help of ace Bollywood Director Imtiaz Ali and wonderful Actor and Music Director Piyush Mishra who imbibed by the thought of not honking to the people of the city.

Unlike the entire country who were busy celebrating Valentine’s Day with their loved ones,  MY FM celebrated Valentine’s  Day in a unique style by RJ Meenakshi  giving away roses to people of the city in her visit to Sector 15 Chandigarh, PGI Hospital and Punjab University  asking  people not to blow horn.

Commenting on the initiative, MY FM Business Head Rahul Namjoshi said, “Music is pleasing whereas horn is a disruption to the ears. And the very thought of not having a disruption for our listeners while listening to music made us do this campaign. We are overwhelmed at receiving so much support from the people of the city and happy to have been able to succeed this campaign with zest and passion.”

The Chandigarh Traffic police praised and supported the entire drive.

MUMBAI: With an aim to strengthen the network’s leadership team, BIG FM elevates Manish Karnatak as Head of its soon to be launched content incubator and studio, Thwink. In addition to his role as National Creative Director, he will lead the marquee content studio that works towards enabling strategic innovations and efficient creation of quality content for radio and clients. His role will focus on constructing clutter-breaking content across radio and digital platforms for both audio and video formats.

Commenting on the same, BIG FM CEO Tarun Katial said, “Manish has expertly led the division as the National Creative Director and now in his new role, he has already rolled out high-impact campaigns. With his depth of expertise in the creative conceptualisation process and being a successful content creator himself, we are confident that our new structure will enable us to benefit from new, extraordinary opportunities ahead.”

On his new role at BIG FM, Manish Karnatak said, “We are taking things to a whole new level with Thwink BIG and I would say leading a studio of this scale would be what any creative person in the business would desire. It is the perfect outlet to channelize our creative abilities to deliver enthralling content that benefits all our stakeholders.”

With an experience of over 12 years in the industry, Manish’s forte has been conceptualising and delivering highly acclaimed campaigns for brands. He mastered the art of creative design in the field of advertising and has worked with leading agencies like FCB Ulka, M&C Saatchi, JWT among others where he started as an art director and also scripted films for established brands like Nike, Lays, Nestle, GSK and so on. He then entered the world of radio where he was an RJ for a Delhi radio station and also hosted a popular afternoon show. He has a flair for copywriting, designing, voicing, video making, comedy. Combining his passion for comedy with his creative talent, he launched a YouTube channel called ‘Mania Ki Duniya and Bollywood Classroom’ which gained immense popularity in a short span of time with followers exceeding 1.5 million.

Adding credibility to his exceptional talent are the many accolades won under his leadership. Manish and his team have swept awards right from IRF to ABBY’s in the past. He has been a part of the jury at ABBY and represented India at the Ogilvy Global Conference. 

MUMBAI: In association with Apple Music, Radio City on Monday announced a Bollywood countdown chart show.

The show titled 'Apple Music Top 25' will highlight the best music from the week from Apple Music weekly charts, the company said in a statement.

It will also feature exclusive segments with both popular and emerging artists from Apple Music programmes.

"We are constantly on the lookout for unique ways to engage with our audience and our collaboration with Apple Music is a perfect blend of creativity and innovation in the audio entertainment space," said Jagran Group President Apurva Purohit.

The show will also be available as a playlist on the Radio City curator channel on Apple Music.

(Source: IANS)

MUMBAI: It was in April 2017 last year when MY FM increased its advertising rates by 25 per cent which was effective from 1 April 2017. This decision was taken keeping under consideration the listener’s entertainment and inventory requirements. Today, exactly after a year, the brand announced hike in the advertising rates by 20 per cent which will also be effective from 1 April onwards.

Also Read: MY FM increases advertising rates by 25 per cent

Commenting on this, MY FM business head Rahul Namjoshi, said, “We are a strong customer-centric organization both listeners experience and response to client campaign is utmost important to us.”

Rahul added that the hike in ad rates is in the range of 15 to 20 per cent, depending on the city, and taking into account the gaps and inventory required to ensure listening experience.

The decision to hike rates is taken to maintain the listening experience, inventory levels are peaking across all radio channels. The inventory crunch comes as a reflection of changing market dynamics, with advertisers – both retail and national, realizing the effectiveness and efficiency of the medium.

Today every marketer has realized that radio is the only medium where ad avoidance is minimum in comparison to other media, it is just not a frequency medium but also helps in brand building.

MUMBAI: Known for delivering clutter-breaking content and award winning shows, BIG FM has set up Thwink BIG – a short-form video and audio talent incubator and marquee content studio. Thwink will contribute towards making the brand future ready for catering to growing consumer and advertiser needs and changing media trends. It encapsulates three core aspects that are at the centre of the network’s strategy - excellent music, outstanding story-telling and captivating social experiments.

BIG FM has consistently won accolades at prestigious industry awards like the EMVIES, ABBYs, Indian Radio Forum and New York Festival and Thwink takes that legacy forward in a focussed way. Thwink will also produce all the national shows like Suhaana Safar With Annu Kapoor and The 90s Show With Anu Malik. 

The studio has already delivered high impact campaigns for renowned brands over the past two months:

The recently concluded popular on-air singing talent hunt Benadryl BIG Golden Voice – Season 5 went through a complete transformation from a pure on-air concept to a digital led one. In this season which had ace director Anu Malik as the judge, the top 10 contestants collaborated with established singers and composers like Kavita Seth, Prajakta Shukre, Rupali Moghe, Shahid Mallya, Vishal Mishra and many more to create original songs featured through a series of webisodes which has garnered over 50 million views and counting.

Taking the legacy of storytelling forward, a touching short film based on a real life story of a visually impaired couple was presented with an original score this Valentine’s Day. #LoveIsntBlind trended on Twitter and Yoodlee Films’ (Saregama India) Kuchh Bheege Alfaaz partnered with us to create interesting content around this concept. Popular television personalities Pooja Gor and Raj Singh Arora added their charm by starring in the video directed by Gaurav Bajaj of Notorious Owl Pictures.

The #BeatTheBudget short format video series for AirAsia starring famous comedian Suresh Menon began as a social experiment followed by a panel discussion and debate which seamlessly delivered the brand message with video views across social platforms still pouring in

The 90s Show With Anu Malik video aptly captured the 90s Bollywood flavour with a groovy television commercial

The #NoKhaaliPet initiative with Akshaya Patra Foundation and Nature Fresh Sampoorna Chakki Atta on World Human Rights Day aimed at spreading awareness among the citizens around the long-standing issue of hunger and malnutrition in the country. The team also created a high decibel impact through a dedicated musical rendition ‘Khaali Pet’ which was sung by a group of children and composed by renowned music director Ravi Singhal. 

Spearheaded by Manish Karnatak, the studio consists of top talent in both audio and video like Aditya Parwatkar who heads national programming for BIG FM with diverse career experiences in the media industry and Vanshika Sharma who is a passionate storyteller with over 12 years of extensive programming experience with media outfits such as Voot. The respective Audio and Video Creative Directors along with Manish and the team dedicatedly work towards delivering end-to-end content solutions across radio and digital platforms for both audio and video formats.

Commenting on the launch  BIG FM CEO Tarun Katial says, “Thwink will be a strong pillar to our content marketing offering for consumers and advertisers. We have put together a team of experts who will curate marquee cutting-edge content across mediums - audio and video deployed on Radio and Digital and work closely with talent across genres. It will also serve as a go-to partner for advertisers for creating clutter breaking content, spikes and solutions. It will enable strategic innovation and creation of quality content with increased efficiency. Thwink is our vision for the future of content in the industry.”

Speaking on the studio launch  Thwink BIG Head and  BIG FM National Creative Director Manish Karnatak says, “It is really important to have a strong understanding of the consumers needs in the uncertain digital domain. At the same time, it is key to possess capabilities to deliver on those fronts. Thwink BIG acts as a one-stop-shop in accelerating production of innovative content to further expand our repertoire of offerings and cater to higher volumes of media consumption in today’s times. We thrive on digital content and our aim is to empower content creators to take their offering to the next level. We have already produced and delivered differentiated content and will continue to offer this for our customers and consumers.”

Titan  Company Limited Chief Marketing Officer – Watches and Accessories division Suparna Mitra,  said, "The Sonata ACT - Manzil Pe Nazar' was a well thought-out, multi-phase concept by the BIG FM team and it perfectly integrated the messaging of our new product offering. The on-air programming followed by the on-ground studio shift activity, conducted with an all women RJ crew with an aim to empower women, resonated with our audience and achieved the desired results for the brand, winning us recognition. I am sure the Thwink team will work with the same creativity and energy, and I wish them good luck."  

Vodafone India  EVP Marketing Siddharth Banerjee said, "Vodafone’s 'One Nation, One Song, One Network' was a unique campaign driven by BIG FM to celebrate Independence Day. The concept of connecting 45 RJ’s via a conference call that was powered by Vodafone, aptly encapsulated our brand's core messaging of uniting the people of our nation on one network. I am sure the Thwink team will also live up to the expectations and deliver some breakthrough content. I wish the team good luck.”

Dentsu Aegis Network TheStoryLab Country Head, Sunil Kumaran said, “We recently worked with the Thwink team on a quirky campaign #BeatTheBudget for AirAsia. The team understood the brand well, had the right insight and perfectly integrated the brand’s objective into an interesting concept. The feedback for the campaign has been great so far and we look forward to making our first collaboration with Thwink into a long standing one.”

Saregama India VP, TV and Films Siddharth Anand Kumar, who collaborated with Thwink on a recent campaign said, “Associating with Thwink for our film Kuchh Bheege Alfaaz proved to be extremely fruitful since it allowed us to establish a stronger connect with our viewers. Our movie was well infused in the much loved short film #LoveIsntBlind conceptualised by the studio. We hope to work with the team on future projects as well and wish them good luck for this exciting journey.”

Congratulating BIG FM on the launch of Thwink, actor Annu Kapoor who has been associated with the radio channel for years through the award winning show Suhaana Safar with Annu Kapoor said, "The work done by the Thwink BIG team deserves to be applauded. It is great to witness their innovative and captivating ideas transforming into becoming successful campaigns. Their journey has begun on a good note and I look forward to work with them in the future on such interesting concepts." 

Ace music director Anu Malik who worked with Thwink for Benadryl BIG Golden Voice (BBGV) Season 5 and the latest commercial for BIG FM’s The 90s Show With Anu Malik shared, "The idea of launching webisodes and original songs with each contestant of BBGV Season 5 along with their mentors took the property up a notch. The team effectively leveraged the digital medium ensuring maximum visibility for one of the most popular on air properties. They also used a fresh, quirky approach during the making of the TVC for my radio show ‘The 90s Show With Anu Malik’. I wish the team good luck and hope to collaborate with them in the future as well.”

Speaking about the recent #BeatTheBudget campaign with AirAsia conceptualized by Thwink, popular comedian Suresh Menon said, "The central comic character in the concept concluded the discussions by plugging in great offers by AirAsia and this was an interesting way of establishing the brand's connect with the consumers. The campaign clearly showcased the creative prowess of the team. Kudos to Thwink BIG and look forward to working with them on projects in future as well!" 

Renowned television personality Pooja Gor who starred in Thwink BIG’s #LoveIsntBlind concept said, “It is incredible how the Thwink team executed this film so effortlessly. I am so glad that everyone and especially our fans were able to see this side of Raj and me. At first, during the narration, we thought it was a fictional love story, but were astonished to hear that it was the story of a real life couple and it just made our belief in love grow stronger. I hope the team consistently delivers content that touches people’s hearts and look forward to working with them again.”

MUMBAI: BIG FM, will celebrate March as the festive month of the women with #AbMeriBaari. The network will leverage its strength in story-telling with original content to promote woman empowerment for the entire month of March. Talented music director-singer Shekhar Ravjiani, will be the face of the initiative by narrating 12 unique stories. The activity will be extended on digital platforms with three best stories to be released in a video format. The first video will be released on the occasion of Women’s Day on 8 March across digital and social media platforms of the network.

The campaign thought seeded by BIG FM’s recently launched content incubator Thwink BIG clearly encapsulates the key messaging with layers of engagement through interesting stories on-air and on digital. This multi-platform approach will scale up the reach of the activity among a wider set of audience providing effective visibility to the partners.

Speaking about the activity, Thwink BIG Head Manish Karnatak said, “Every year around Women’s Day, the key subject remains women empowerment. However, we at BIG FMdidn’t want to just talk about it but also consciously embed it in the minds of the consumers by encouraging them to take initiative. #AbMeriBaari, through its unique stories will not only enlighten listeners about the value and the strength of women, but will also inspire them to do their bit by thanking her for her eternal spirit.”

Sharing his experience about leading #AbMeriBaari as part of BIG FM and Thwink’s Women’s Day initiative, renowned singer and music director Shekhar Ravjiani said, “The subject of women empowerment has been discussed and encouraged time and again. However, with #AbMeriBaari we are taking this thought a step ahead by involving the citizens to come forward and convert it into an action, a movement. I am proud to be a part of this unique initiative by the BIG FM and Thwink team. #AbMeriBaari encourages citizens to thank women for everything they do, and create awareness about acknowledging and reciprocating that, not just on Women’s Day, but each day of the year.”

#AbMeriBaari will acknowledge and celebrate womanhood by appealing consumers to thank the most important and inspiring women in their lives. Story-telling will form the central route of the activity with motivating original stories of women achievers engaging listeners throughout the month. Acclaimed music director Shekhar Ravjiani who has come on board as the face of the campaign, will invite listeners to join him in the campaign and share their stories as well. Extending his support further, he has also pledged to donate all the earning received through the campaign to Salaam Baalak Trust based in Delhi; an NGO that works towards child development.

BIG FM MJs will also encourage listeners to share stories of the woman who has been an inspiration to them in anyway and thank her on this occasion with a view to do something special for her. The social media platforms and on-air stations of the network will be a buzz with women oriented stories from listeners showcasing their strength in all walks of life.

MUMBAI: Radio City, has launched #BlackandWhiteHoli, an initiative aimed at improving road safety in Mumbai. Spearheaded by the popular duo of Radio City, RJ Salil and RJ Archana of ‘Kasa Kai Mumbai’, the initiative aims at reducing road accidents due to not being able to spot speed breakers and zebra crossings. Radio City has joined forces with ‘Chal Rang De’, a non-profit organization on a mission to make Mumbai gorgeous again, to paint speed breakers in black and white, thereby enhancing their visibility. The activity that kicked-off on in February will continue for a fortnight till the festival of Holi in March. 

A recent study showed that around 30 per cent of road accidents take place because of lack of visibility of speed breakers and zebra crossings. Additionally, around 42 per cent people get an E-challan for overstepping lines at zebra crossings. Radio City’s #BlackandWhiteHoli aims to reduce these occurrences by addressing this pressing social issue by bringing together the spirit of Mumbai.

As a part of the on air campaign, Radio City invites listeners in Mumbai to dial in and identify specific areas of the city where speed breakers need to be painted. Subsequently, Radio City RJ’s and team of Chal Rang De will arrive at the location along with volunteers from schools, colleges and other organizations to paint speed breakers/ zebra crossings. Radio City has already covered key areas such as Carter Road in Bandra, Lokhandwala backroad Andheri, Bandra Kalanagar, Charkop Kandivali, Near Grand Hyatt Santacruz, Powai Vihar, S.V. Road in Andheri, where BJP MLA Ameet Satam also lent his support. The initiative is supported by kids across locations who voluntarily participated to paint speed breakers.

Bollywood Celebrities like Sonakshi Sinha, Diljit Dosanjh, Karan Wahi, Urvashi Rautela, Kartik Aryan have supported and applauded our initiative. Till now, Radio City has received more than 600 calls and 700 + messages.

Voicing his admiration for the initiative, Mayor of Mumbai, Vishwanath Mahadeshwar said, “The idea of celebrating Holi with a social cause is a great thought. Numerous lives are lost, families are affected due to road mishaps and there is an immediate need to take action.  Painting speed breakers and zebra crossings is a simple yet effective way to prevent road accidents. #Blackandwhiteholi is a great demonstration of how private and Government bodies can come together to improve lives of citizens. Our association with Radio City this Holi, is a true depiction of leveraging the power of radio to introduce efficient governance and bring about a positive change in our city.’’

Radio City’s RJ Salil said, “Radio City’s #Blackandwhiteholi has been an overwhelming experience from being mere catalysts, we have witnessed a sea of change across Mumbai. Through this initiative, radio City has been able to bring in together the power of Mumbaikars for a great cause”

Radio City’s RJ Archana said, “Power of Radio is huge and I can certainly say this with full confidence because of the support that we have received for Radio City’s initiative #BlackandWhiteHoli, till now has been breath-taking. From young blood to children to senior citizens everyone has happily helped us paint speed breakers for safer Mumbai. Rag Rag Mein Mumbai City”

MUMBAI: Nisha Narayanan who is currently the Chief Operating Officer at RED FM has been awarded as The Most Enterprising Leaders of Asia 2018. This award focuses on recognizing outstanding entrepreneurs and business leaders. The awards took place on the 28 February, Wednesday in Mumbai.

This is a platform where over 100 of Asia’s most successful business leaders come together to share their experiences with each other and improvise their business networking.

RED FM COO Nisha Narayanan said, “This award recognises business leaders of the region as significant drivers and the backbone of the Indian economy. I am extremely honoured to accept this award and be recognized as one of The Most Enterprising Leaders of Asia. I want to thank the entire RED FM team, they've been absolutely amazing, and this award is a result of consistent hard work, effort and innovative entertainment formats our brand offers.”

Nisha Narayanan is a prominent figure in the radio industry who is considered a thought leader in areas such as programme planning, presenting, production and management. With a vision to take RED FM from just a broadcast company to a multi-platform entertainment company the RED FM mobile streaming app was also launched recently. Nisha firmly believes that the next level of growth for radio business will come from ancillary business built around the core brand & digital will be playing a lead role there.

While the radio industry is considered the sunshine industry with a growth of 18 per cent – 20 per cent CAGR by 2020, the industry stalwarts are working rigorously towards setting up a radio audience measurement system that would address the current faulty data collection method and the inadequate sample size to propel this growth rate further. Nisha Narayanan due to her very dynamic personality has been chosen unanimously to spearhead the committee consisting of representatives from across the industry, AROI and TRAI.

Being a leader in the radio industry, Nisha focuses on work not only from an entertainment perspective but also from a social cause perspective. With the brand philosophy of ‘Bajaate Raho’ it is but natural to take up social issues affecting its listeners and work closely with government bodies on them. ‘Bajao for a Cause’ is RED FM’s annual campaign where an initiative of social significance is taken and awareness and funds are raised to help the cause. The station has always been a socially aware and responsible brand. Campaigns like ‘Char Bottle Roz Ka’ – which talked about the hardships of the Mumbai traffic police during peak summers and the need to stay well hydrated while at work was highlighted, ‘Mumbai Khadde Mein ', an award-winning campaign and a cause of national debate are testimony to RED FM’s continued focus on the CSR space.

MUMBAI: MY FM concluded the sixth edition of Jiyo Dil Se Awards, presented by LIC, over a glittering evening in Nagpur. Jiyo dil se awards is annual brand property of MY FM. Jiyo Dil Se awards acknowledge and recognize the work of the common man in bringing about a positive difference to the society and spreading happiness in the society at large.

The evening saw the rise of 18 unsung heroes. The chief guest for the Award function was Chandrashekhar Bawankule, Minister of Energy, Maharashtra. Bollywood’s most versatile singer, Javed Ali enthralled the audience with his electrifying and engaging performance. Illuminati group thrilled the audience with their U.V act performance.

Facilitating the winners, Minister for Energy, Chandrashekhar Bawankule said, “It’s my pleasure to be associated with such a great initiative taken by MY FM. I feel very honoured to be a part of this event and meet such wonderful people doing some extra ordinary work. It’s very motivational for our society.”

Speaking at the awards night, MY FM Business Head Rahul Namjoshi said “I am very proud the way Jiyo Dil Se Award has shaped up. The most integral part that keeps us moving is the enthusiasm of the people who come forward and participate. We not only discover the gems of our society but we also give them a platform to showcase their work and also become an inspiration to millions of other people. Season 6 also happen to be the biggest of all the seasons as this time more than 2500 people witnessed the grand finale at Nagpur.”

The Award ceremony was a culmination of a tedious process which lasted for over a period of three months. The entries were shortlisted by eminent jury and put up in public domain for voting the winners. The results were tabulated by Ernst and Young, the Process Advisor and official tabulators for the awards.

MUMBAI: BIG FM with a view to further the ideology of woman empowerment went a step ahead by conceptualizing #AbMeriBaari and celebrating the whole month of March as the month of the woman. The initiative aims at encouraging citizens to do their bit for the important women in their lives. The radio network collaborated with renowned music director Shekhar Ravjiani to connect with the locals and spread the message of sharing responsibilities with the important women in their lives.

Shekhar went all out to showcase the true example of #AbMeriBaari when he visited a Mumbai tea stall and interacted with the owner, a woman. He is seen appreciating her hard-work and years of struggle that she has endured while still continuing with a positive spirit. Extending his gratitude towards her, he stepped ahead and took to her role of preparing tea. While the lady has been serving tea to the locals day in and out without complaining, Shekhar shared that today, it is his turn to prepare tea for her and allow her to enjoy a hot cup of tea comfortably. She was touched by this gesture. The action was quick to get attention of the people passing by. He further called for the locals to spread the #AbMeriBaari message and action far and wide by replicating it in some way or the other and share responsibilities and acknowledge the women in their lives. The video has already been well received by fans and fellow colleagues of Shekhar.

Watch the video below:

Versatile singer Shaan also took to Twitter to appreciate the efforts taken by his colleague and good friend to spread this noble message across the country in an interesting manner.

Sharing his experience about leading #AbMeriBaari as part of BIG FM’s Women’s month initiative, renowned singer and music director Shekhar Ravjiani said, “The subject of women empowerment has been discussed and encouraged time and again. However, with #AbMeriBaari we are taking this thought a step ahead by involving the citizens to come forward and convert it into an action, a movement. I am proud to be a part of this unique initiative by the BIG FM and Thwink team. #AbMeriBaari encourages citizens to thank women for everything they do, and create awareness about acknowledging and reciprocating that, not just on Women’s Day, but each day of the year.”

MUMBAI: BIG FM is fortifying its strength in being the pioneers of original content curators and customized client solutions/campaigns with a series of large scale developments. The radio network in recent times has concentrated its efforts in taking innovation to the next level and being a forerunner across a wide spectrum of areas. Since undertaking the #SmarterFasterTogether approach, sound production, integration of brand’s messaging, original content creation on-air and digital, innovative campaigns and more have witnessed dedicated centers and team at work to streamline and deliver a rich product. In the past 12 years of BIG FM reaching out to connect with its consumers, it has achieved the kind of transformation that it had envisioned involving an everyday experience, reaching and connecting with millions of people in the country.

In the critical choice today of a technology driven ecosystem, media consumption is now rapidly taking a shift and there is an emergent need for traditional broadcasting companies to make themselves future ready and to change in-tune with the shifting consumer and media trends. Together, the leadership team looked at ways to renew and reorient BIG FM for this new era of technology. The focus remained on understanding the path to continue its mission of creating distinguished value to meet this changing consumer and client demands. It saw tremendous room for innovation in radio to bring the unique, differentiated and enveloping experience for its consumers.

Speaking about the strategy BIG FM CEO Tarun Katial said, “As a network that has been a pioneer of various trends in the radio industry, BIG FM continues to move ahead with the diligence of creating path-breaking content and provide enriched experience to its partners and audiences. The #SmarterFasterTogether approach defines the strategy of our network that is in line with the advancement of the media landscape and demands of the customers and stakeholders.”

Speaking on the vision BIG FM Human Resources Senior Vice President Archanaa Singh said, “It is really important to keep up the pace with the developments in the ideation and consumption front in order to have a consistent quality of delivery. We, at BIG FM, believe in building synergies that result in providing an enhanced experience at every stage. Our #SmarterFasterTogether approach has already been directing the teams at different levels to fulfill this objective and I hope that we set more such milestones ahead for BIG FM.”

BIG FM incorporated various steps towards this direction and to position itself for long-term growth in order for its brand and employees to reflect the change through its solutions and services.

Adopting the ‘Shared Purpose’ methodology - The confluence of ‘Listener’s need, brand Big FM ethos and clients objective’ by aligning their key functions-Programming, Solutions and Marketing that play a critical role in bringing synergies for faster and better results. These teams are now integrated to amplify overall productivity and creativity to drive excellence in the network’s services.

BIG FM’s another milestone was setting up of Center of Excellence - A competency center for promo producers and copywriters for all the Hindi speaking markets based out of Indore. This step has been taken to create far excellent product which is of great value and benchmark to customers, stakeholders with increased efficiency and turnaround time.

Launch of content incubator ‘Thwink BIG’- Content Studio to curate marquee cutting edge content across mediums - audio and video for both radio and digital. It serves as a go-to partner for advertisers for creating clutter breaking branded content, spikes and solutions. The new team is making the organization future ready and allows to unlock and scale innovation while unifying processes and opportunities.

BIG FM has reorganized its growth by aligning its teams into direct and indirect businesses to reflect the simplification of the organization’s portfolio in key markets. The client facing direct business is being led by Shalini Dureja - National Business Director-Retail, SME and Government and Divya Singh - National Business Director - Corporate, National and KAM. The indirect business is being led by Aparna Kapoor – National Business Director- Agency.

To further capitalize on the business opportunities coming its way, BIG FM is in the process of appointing senior leadership to lead this revolution of change along with it. The network is on a new path centered around delivering high-value results and many memorable milestones as they are progressing along.

MUMBAI: Women’s Day is when everyone everywhere celebrates the social, economic, cultural and political achievements of women. There are campaigns and initiatives around the world to support the achievement of gender parity and women’s empowerment.

After getting overwhelming response and appreciation last year, Mirchi Chandigarh once again caused a stir in the city this Women’s Day by organising Season 2 of Mirchi Gang of Girls. The activity had a group of women led by Mirchi RJs Charu, Ashi and Mehak in their cars, jeeps and on bikes hit the roads of Chandigarh.

The drive started at Sukhna Lake and went onto Mata ka Chowk, Kisan Bhawan, Piccadilly Chowk, Gurudwara Chowk and back covering a total distance of approximately 15 kms. The Mirchi Gang of Girls drive was flagged off by popular Pollywood Singer, Sunanda Sharma, who was very excited and enthusiastic to be a part of the event. The rally was conducted with the support of CITCO and Exotic Grandeur and attended by many senior women officials of the Police Department.

Speaking about the initiative, Punjab and HP Sr. VP and Cluster Head Bhanu Pratap Chauhan, said, “Team Mirchi is extremely happy to bring the second edition of Mirchi Gang Of Girls to honour and celebrate the strength of women. We are humbled by the response and love we get from all the women in Chandigarh.”

Exotic Grandeur and CITCO completely supported this drive and made sure such initiatives are must for the society to showcase women empowerment.

Radio Mirchi salutes the spirit of Womanhood!

MUMBAI:  BIG FM, is all set to bring in Gudi Padwa in Maharashtra and Ugadi in Karnataka and Andhra Pradesh in its utmost grandeur. With its latest offering - New Year, New Beginnings, the radio network will be celebrating the festival with a perfect mix of interesting storytelling and folk music on-air, creating the right engagement with its listeners across regions.

Staying true to its brand ethos of ‘Suno Sunao Life Banao,’ the radio network intends to enhance festivities by keeping listeners engaged with compelling content & melodious music throughout Gudi Padwa and Ugadi. BIG FM MJs will share details on the importance of the festival, interact with listeners and celebrities to share their ‘new beginning’ stories and entertain them with great music. Raising the entertainment quotient, popular musicians in different regions across Maharashtra, Karnataka and Andhra Pradesh will present repurposed folk and unplugged music creating a celebratory environment. The video of one song capturing the essence of the festival will be released across BIG FM social media platforms as well.

Commenting on the announcement, BIG FM spokesperson says, “The on-air, digital and on-ground activities for our latest offering – New Year, New Beginnings, accentuates the thought of coming together to celebrate this beautiful spring-time festival, which also marks the beginning of a New Year in the regions of Maharashtra, Karnataka and Andhra Pradesh. The offering had to resonate with listeners across regions and nothing ties people together than music, great stories and celebration. Great music and conversations with the MJs will supplement the on-air and on-ground activities, while the video will bring in the festive flavour digitally for our audiences. We aim to make it as successful as all our other initiatives that have gathered overwhelming response from the audiences. The campaign has also been effectively designed to deliver extensive visibility to all the brand partners.”

To add to the riveting on-air and digital activities, the radio network will also have a studio shift from a famous temple like Siddhivinayak in Mumbai, to deliver a complete experience to its listeners. BIG FM MJs will be constantly sharing live updates of the festival via the studio booth set-up. They will also be sharing intriguing stories each hour while interacting with celebrities and listeners on-ground.

MUMBAI: Being fit and healthy in a stressful life is a must today, especially for the youth. Keeping this in mind, Indigo 91.9 FM who mainly targets the youth of Bengaluru and Goa, launched a new show Mind.Fit. The show will be hosted by a well-known mental wellness and meditation expert Dr. Shyam Bhat. For the first time on radio, this new show aims at helping listeners rediscover inner peace, put minds at ease and build a positive work environment, through exclusively curated content for mind and body wellness. Mind.Fit that was launched last week is aired every Thursday from 9 pm onwards.

The new show, launched in association with a health and lifestyle startup Cure.fit, aims to cover mental fitness and well-being. Hosted by Dr. Shyam Bhat, a pioneer of Integrative Medicine and holistic psychiatry in India, Mind.Fit integrates a classical style of Hatha yoga with mindfulness and breath work.

For Indigo, the new show augments well with their path-breaking fitness show – The Fitness Hour which has gained immense popularity. With the launch of Mind.Fit, Indigo 91.9 can now boast of a complete fitness regime for listeners to work on their physical and mental well-being.

MUMBAI: RED FM came on board as the official radio partner for the inaugural T20 Mumbai League. The Mumbai T20 league has divided the city into six zones which are Mumbai North West, Mumbai North East, Mumbai North, Mumbai North Central, Mumbai South and Mumbai South Central respectively. The league will consist of six teams that will compete with one another. The top two teams in the league with the most points accumulated will play a final match to decide the first year winner.

Speaking about the sponsorship, Nisha Narayanan, COO, RED FM said, “Cricket and Entertainment run hand in hand in our nation. Sports are one of RED FM’s key pillars and it is our constant strategic endeavour to associate with leading sports brands and players. We are very excited to come on board as the radio partners for the inaugural edition of Mumbai T20 league. RED FM as a brand has always encouraged new faces and young guns to nurture them to become the leaders of tomorrow. This ideology stands true to the concept of Mumbai T20 league.”

RED FM’s famous RJ Rishi Kapoor got a quick on-air byte from Mumbai’s master blaster Sachin Tendulkar. Taking up the role of brand ambassador for the game master blaster cricketer Sachin Tendulkar said, “The shorter the game it becomes more exciting with a lot of close finishes. As for Test matches you will rarely see it getting over in the last few overs. I am extremely happy that Mumbai Cricket Association has started T20 Mumbai league. Mumbai has produced some incredible cricketers and with this league coming to Mumbai it will give a lot of opportunities to the youngsters. The idea is to get together and celebrate cricket. Such a kind of league has never been played before in Mumbai so there is a lot of enthusiasm and excitement amongst the crowd. While playing Ranji trophy our fans have stood with us throughout and this is what we will want to have with T20 Mumbai League too.’’

Cricket is the religion in India and T20 is the fast-growing cricket form which has become a brand in itself. Being associated with Mumbai T20 league it is a smart move by RED FM to target the local listeners with a mass centric game.

The matches commenced on Sunday 11 March and are played at the Wankhade stadium will featuring stalwarts like Ajinkya Rahane and Prithvi Shaw.

MUMBAI: ‘Jockey presents Radio City Freedom Awards 5.0 driven by Skoda’, the search for India’s greatest independent music artistes, gears up for the Grand Finale in Mumbai on 22 March 2018. After a stupendous response for the gigs across 13 cities and a record breaking 862 entries from all corners of the country, shortlisted candidates will face-off in Mumbai for the ultimate glory.

The genre-based awards include Hip Hop, Pop, Rock, Folk-Fusion, Metal and Electronic. This year’s jury includes renowned industry stalwarts like Luke Kenny, Vijay Basrur, Atul Churamani, Ritnika Nayan, Anirban Chakraborty among others. Apart from the awards, the jury will also choose winners in non-music categories such as Best Video, Best Album Art, and new categories such as Best Young Indie Artist/Band, Best Indie Collaboration of the Year, and Indie Genius Person of the year.

Radio City calls out to music lovers and enthusiasts around the country to help recognize and reward the brightest talents from in India by casting their votes. Vote for your favourite artist by visiting radiocity and be a part of this independent music revolution.

Voting phase is now open and will be on till 18 March 2018.

The shortlisted entries in each genre include some big-name artists and bands such as:

Best Hip-Hop Artist –Emiway, Babu Haabi, Brodha V

Best Pop Artist - Alobo Naga, Prateek Kuhad, Ankur and The Ghalat Family

Best Rock Artist –Parvaaz, Junkyard Groove

Best Metal Artist Demonic Resurrection, Chaos

Best Electronic Artist –Grain and Komorebi, Bandish Projekt

MUMBAI: Radio Mirchi celebrated an evening packed with entertainment and unlimited excitement at the prestigious Dabur Meswak Toothpaste Mirchi Music Awards Marathi co-Powered by New India Insurance, Skoda and McCoy appliances. It is the only award show in the country that salutes and celebrates Marathi music, held last night at Film City, Goregaon. The year 2017 was marked with some great work in the world of Marathi film entertainment, some outstanding movies and sound tracks, created for its audience.

The evening was hosted by Sumeet Raghavan and Amey Wagh, who had the audience in splits with their quirky sense of humour. Adding sizzle to the red carpet were celebrities like Sonali Kulkarni, Amruta Khanvilkar,Sai Tamhankar, Umesh Kamat,Suresh Wadkar, Sana Khan, Sadhana Sargam and Aditi Govitrikar among many others.

 Thehighlights of the night, however,were power-packed performances by Ankita Lokhande, Vaibhav Tatwavadi and many more. The glam event also witnessed a special performance by Sonali Kulkarni Junior who paid a musical tribute to Sridevi.A huge draw of the evening was an electrifying performance by the father-son duo Anand and Adarsh Shinde who delighted the audience.

Adding to it was an outstanding performance by the versatile singer Hariharan which left everyone speechless including the beautiful Aditi Govitrikar.

The Awards honored musical talent across many categories. Ashok Patkithe music director, and composer; working predominantly in Marathi cinema, theatre and television was awarded the Lifetime Achievement Award for his long and distinguished career in Marathi entertainment byLegendary Music Composer Anandji.

On receiving the Lifetime Achievement Award, Ashok Patki, said, “I am honoured to be considered for this award. Over the years, I have received a lot of love from the members of the industry and the fans and I would like to take this opportunity to thank everyone for the love they have shown me.”

Film Gruhdevata was awarded the Golden Era Album this year. Pt. Hridaynath Mangeshkar was presented this award for his singing in the film. Gruhdevata composer Legendary Vasant Prabhu’s daughter in law Mrs. Swati Prabhu received it on the late composer’s behalf. Also, Senior Music Arranger Appa Wadhavkar received ‘the Outstanding Contribution to the Music Industry’ award by the Jury. 

Addition to above Mahesh Kale, Maharashtra's finest classical singer and popular judge of Sur Nava Dhyas Nava presented the Album Of The Year award to Ti Saddhya Kay Karte and the Song Of The Year award to Hrudayat Vaje.

Over the year, Mirchi Music Awards has become a platform to recognize budding talent as well as appreciate good work done by the music fraternity. The star studded evening of glitz and glamour was a testimonial it.

Tune-in to sixth Mirchi Music Awards Marathion Colors Marathion 25 March 2018 at 7 pm to catch this musical extravaganza.

Winners of the Dabur Meswak Toothpaste sixth Mirchi Music Marathi Awards,Co-powered by New India Insurance, Skoda and McCoy appliances

MUMBAI: Women centric shows today are the USP of every radio station. RED FM has been following this since years now. After a successful afternoon show The Priyanka Raina Show, the team is all set to get one of the most powerful personalities in the music scene on radio, Sona Mohapatra.

The singer, who is witnessed to stand for women and human rights, will be associated with RED FM for an afternoon show named Lal Pari Mastani. On this association she said, “RED FM is a brand that I’ve always admired for its unique, innovative voice and the way they take a stand on issues. I have found its energy in sync with mine. It is also a fun and entertaining channel with a wonderful connection with its audience, so it felt like the most natural collaboration to help launch my alter ego and avatar of ‘Lal Pari Mastani’ across the country.”

Sona’s magic of regaling the audience with her voice attracted Nisha on getting her associated with RED FM. “It is a very natural collaboration to launch a show with her which talks about different facets of womanhood and stereotypes deep rooted in the Indian culture,” said RED FM COO Nisha Narayan.

Nisha throws some light on naming the show Lal Pari Mastani. “Sona has been known to her audience by the moniker Lal Pari Mastani. She is a staunch feminist and is very vocal in her opinion on the same through her social handles. RED FM is collaborating with Sona to bring this strong voice on the airwaves with the Lal Pari Mastani Show,” said the COO.

Mohapatra has some allure for the colour red. She explains it further, “I have a deep fascination for the colour red, as it symbolises many aspects of womanhood and has deep roots in our culture. I want to break the mould of being pigeon-holed as only a ‘singer’. I am much more than that and through Lal Pari Mastani, I wish to express those aspects of my creativity.”

Being on the other side of the mic at the radio station is exciting for Sona. She said, “I’ve never been an RJ before. It takes a special blend of craft, talent and madness to do the job well. I feel excited by the opportunity to interact with an audience in a brand new way.”

Lal Pari Mastani’s content includes a mix of interesting conversations, interviews and moments of spontaneously bursting into song live on the air. “I’m going to take some chances, ask some uncomfortable questions, but the idea is to always have fun. Also I’m open to ideas and debate. I believe the show will be fun because of it,” Sona added.

“I’m known to be outspoken on matters that I feel passionately about and with RED FM, I want to interact and co-create music, art and film with my audience. I’m keen to hear what people have to say and here, there will be spontaneous combustion, live on the airwaves. I also plan to get some interesting guests on the show and the listeners will get to hear some live musical jams, some real-time music creation and many other moments of magic. I want to make my audience part of the creative process,” she further elaborated.

Turning an RJ with RED FM gets Sona excitement along with some expectations with audience through the show. “I hope to engage with people and discuss issues that are close to my heart. Women rights is definitely one of them but not the only issue or topic we plan to showcase. I stand for women’s rights in the same way that I stand for human rights in any case.  To be a feminist, all you have to believe is that men and women deserve equal opportunities in all walks of life,” added the Ambarsariya singer.

Let us know straight from Nisha, as a brand, what her expectations are from Sona and the show. “RED FM is a provocative entertainer, so the endeavour is always to bring forth voices that stand for a cause. Sona’s energy is infectious and it matches with our enthusiasm to create newer ideas and speak about issues unabashedly. We expect the show to attract conversations from both men and women. 

MUMBAI: With an aim of spreading happiness always, BIG FM has joined hands with leading child rights NGO CRY – Child Rights and You, for ‘International Day of Happiness.’

Through this initiative – ‘Be Happy. Create Happiness For Children’, CRY and BIG FM aim to create awareness about this day by encouraging children and citizens to share their stories of happiness. They also urged Mumbaikars to spare a thought on what each one of them could do to make this world a happier place for children.

Talented actress Richa Chadda has come on board to lead the campaign and highlight the need to celebrate this important day and create happy childhoods for the children of our country.

As part of the initiative, BIG FM will interact with children from CRY supported projects across the cities of Mumbai, Kolkata and Bengaluru who will share their stories of happiness. Through an engaging contest, the radio network will also invite listeners to share their stories and moments of happiness. The five best ideas will be felicitated with the title of ‘Happiness Heroes’. Lucky callers will also be invited to the radio station and get an opportunity for a meet and greet with BIG MJ Rani.

Commenting on this association, a spokesperson from BIG FM said, “BIG FM as a responsible medium has always leveraged its strength in bringing about a positive change. Our association with CRY on International Day of Happiness is a step in that direction. Celebrating this day is a great way to interact with our listeners as well as hear memorable and happy moments from children who CRY has nurtured.”

“A happy child is one who is protected, who has the opportunity to be healthy, to learn and be creative. Most of all a happy child is one who enabled to look at life with hope and is given the chance to fulfil his/her potential. This is the vision of CRY – for every child in India, regardless of who they are or where they come from. We are thrilled to join hands with BIG FM to take this message out there, and we are also honoured to have Richa Chadda join us to promote this cause,” says CRY-West Regional Director, Kreeanne Rabadi.

Talking about the campaign, popular actress Richa Chadda said, “I am very proud to be associated with this thoughtful concept by CRY and BIG FM. I would urge more and more people to come forward and share their happiness stories. We should celebrate International Day of Happiness every day.”

MUMBAI: MY FM has again come up with yet another unique concept or rather another first in the history of Indian FM Radio – 2100 AD. 2100 AD is a futuristic radio drama show based in the year 2100 AD.

Speaking about the new show MY FM Chief Programming Officer Viplove Gupte, said, “Like any science fiction show, there is a bit of a story behind it. DC Shekhar, the author of the stories, shared a unique discovery with us some time back. So far the mankind is known for using Sun as the direction for all travellers but he explained the concept for using moon as the direction for travellers and especially sailors. It was quite a unique thought and one thought led to another thought and we ended up with the germ of 2100 AD. A man who has died, is brought back to life in another person's body in future with the help of technology available. The entire journey and experience of this person is what 2100 AD is about.”

This on-air show was live from 13 March. 2100 AD is a 7-8 minutes capsule episode which is played between 8-9 pm everyday across markets while Sunday will play episodes of the entire week.

Commenting on the initiative MY FM Business Head Rahul Namjoshi said,” Our attempt is to bring unique and engaging content for the listeners. This show will open up new genre of content for radio.”