MUMBAI: With the arrival of the monsoons across India, one big problem that has resurfaced yet again just like every year are Potholes. Continuous rains have exposed the terrible condition of roads in various cities. Against this backdrop, CNN-News18 is doing a special campaign ‘#WhyThesePotholes?’ in partnership with BIG FM on the issue of potholes on Indian roads. The campaign is bringing real life stories of people affected by the potholes along with a status check on the work done by municipal corporations in metro cities.

The initiative aims to highlight the plight of commuters in front of government officials and provide possible solutions to the problem. The one-week long campaign comprises stories that highlight the fatalities caused every year due to the potholes. Some of the stories include a case study of a father who lost his three year old son and his ongoing legal battle, a citizen journalist who has measured the length and breadth of potholes in Delhi, live stories with MCD and BMMC and challenges people are facing in areas with big potholes.

Further amplifying the messaging, both CNN-News18 and BIG FM are also engaging people by asking them to share photos and videos of the potholes in their city. You can become a part of the campaign and highlight issues related to potholes by sharing photos and videos on Whatsapp/08800591092, Facebook/News18CJ and Twitter @News18CJ.

Catch #WhyThesePotholes Campaign all through this week, on CNN-News18 and BIG FM.

MUMBAI: The Thalaiva fever has gripped the entire nation and how. Everyone is seen trying some or the other antics in order to be able to watch the much waited movie ‘Kabali’. BIG FM, India’s largest and India’s number one radio station is no less when it comes to show their love for their superstar Rajnikanth. The radio station team recently shot a video which showcases them requesting foe a leave on 22 July 2016 as it is a big day for everyone. The video shot in Tamil, titled “How to apply leave for ‘Kabali’” uploaded around 24 hours ago, is trending on social media with 720 thousand views and more than 20 thousand shares.

The entire video has been shot with a fun element. From RJs, to show producers everyone is seen coming up with some reason which can help them take a day’s off. However, all their ideas go futile as they are provided with proper solutions which leave them thinking for more strong reasons. By the end of the video, a guy goes straight up and declares no matter what, they re on leave on 22 July 2016 as they can’t wait to watch their Rajnikanth on big screen and they can’t wait to watch ‘Kabali’.

Watch the video as the entire drama unfolds and get going for ‘Kabali’:

MUMBAI: Radio Choklate, one of the leading radio stations of Odisha, had planned a seven day long awareness campaign for dengue - 'Dengue Savdhaan' with RJ Komal.

As monsoon rains continue across Odisha, an increasing number of dengue and malaria cases has gripped the state. The number of dengue patients has risen from 1400 to 1600 in the last few weeks.

Radio Choklate has taken a pro-active step by going to the municipal corporation authorities like the mayor, civic officers and local MLAs to interview them.

RJ Komal is also visiting dengue-affected areas where she interacts with the locals and helps them connect to the health officers for assistance.

Radio Choklate programming head Sangram Mishra says, "Our main motto is to make people understand the importance of hygiene in day-to-day life. Today is the sixth day of our campaign for which we made various capsules and scheduled an evening talk show with RJ Komal."

MUMBAI: Red FM's newest sibling made a flashy official entry in Mumbai last week with a snazzy outdoor campaign. The funkily christened Redtro aims to woo the 30 and 40 year old Mumbaikar who grew up in the 1990s and still has a yen for music of that decade.

Red FM COO Nisha Narayanan is as confident that Redtro will have the mature Mumbaikar eating out its hands in the next few months as she is about the growth of the 'retro music' space in the country.

In an interview with Suhas Thobbi, Narayanan outlined the network's plans and hopes for Redtro, Red and radio in general.

Excerpts-

Before we talk about Redtro, how do you view the competition from elements outside the radio industry – say, the music streaming services and the growth of music consumption on digital platforms?

I have always been of the opinion that the world is going digital. It’s not a hidden fact anymore. The competition isn’t with the other radio stations, the competition is with technology. We have only achieved 30 per cent of what we can ideally achieve. As a conventional medium, radio will not disappear.  We must understand that radio is a brand, not just a medium of entertainment. None of the radio stations have restricted themselves to only radio content. We (the radio industry) should indulge in other activities – events, concerts, on-ground initiatives – to generate revenue. We are talking about 15 years of evolution of technology.

On the other hand, every new policy brings a new step towards progress. It creates change. And every new change has been encouraging on the whole for the industry.

Two existing radio stations in Mumbai revolve around the 'retro' concept. Then why create another entity in the same space?

We carried out five to six months of extensive research before we finalized on the concept for Redtro. When you say ‘retro’, people think about the 1960s and the’ 70s, you know, the Mohd Rafis and the Kishore Kumars. But, when we did digital testing, we realised there’s a huge ‘need’ gap, that ‘90s music doesn’t get the credibility it deserves. There’s a huge mass waiting to consume the ‘90s music. Earlier, the music of that era was consumed only in bits and pieces.

Who would be your target audience?

Our TG would be listeners in the age group of 30 to 40 years; the ones who have grown up with 90's music. For them, it is 'aaj ke zamane ka retro' (The retro of today). A lot of people wrongly relate retro to nostalgic essence, but that’s not how retro should be defined.

How different would the purpose of Redtro be when compared to Red FM?

Red FM is ‘Bajaate Raho’, and Redtro FM says ‘Phir Bajaao’. In both the cases, the common elements would be ‘music bajaana and issues ko bajaana’. (dealing with music and issues). The RJs’ mode of delivery would not be nostalgic in nature. They will speak about relevant content with fun and a humorous vibe to the programming. Cyrus Broacha joins us as an RJ, and with his aggressive in-your-face style of humour, we would define Redtro FM in a few months. 

‘Phir Bajaao’ and ‘Bajaate Raho’ reflect the attitude of Red FM and Redtro FM. Redtro is not a risk. With Redtro,  we will define the universe of the ‘90s. We will deliver it to the ones who agree with us that retro is still cool and it is what they have wanted for so long.

Is there a risk that the concept of Redtro FM limits your catalogue and content to a certain extent?

No. How? We would still cover everything that we do at Red FM. The four pillars of radio in India – Bollywood, local content, sports, and anything that is relevant. Content and catalogue won’t be restricted at all.

Of all the new concepts you could experiment with, why 90's retro?

We do have the option of doing the same (as our rivals) and then do it better than them, like how Red FM does. But, when we compared the different eras of music during our research, the need for the ‘90s score went through the roof as compared to the ‘70s and the ‘80s. We aren’t saying the other eras are irrelevant or lesser important, we are just focusing on the one era (‘90s) that has immense scope.  

So how does sticking to programming revolving around a particular era reflect on advertising on the station?
 
We are still a mass radio station. We are not saying we are niche at all. At the end of the year, every nook and corner of Mumbai needs to be familiar with Redtro. That would be the goal. There’s no fear of being niche that would drive advertisers away. Hence, launching Redtro in Mumbai made sense commercially.

Radio Nasha is another player that focuses on ‘retro’ music. And so far, it hasn’t been able to top in the cities it operates in. Any observations that you’d want to speak about?

As per measurements are considered (RAM ratings), we do not have the proactive measurements system in place. RAM is only available in three to four markets. On the other hand, it would be unfair to expect any new player to top the market so soon. The retro space is a substantial space. In all the markets, All India Radio (not included in RAM measurements) leads over other stations and the channel has been playing retro music for years. We need to start differentiating inside the retro space.  I do not want to speak about other players, but we wouldn’t be influenced by what RAM shows. Our internal measurement systems would define how we approach our plans every month. When it comes to RAM, there’s no logic to why one show goes through the roof one week, and the next week it’s nowhere to be seen. There’s a certain bias.

What is your view on the next batch of licenses under phase III?

Most of the cities included in this batch are tier 2 and tier 3. Given the current scenario, there are some issues we want to rectify with the government. Otherwise, we don’t think this would be a successful bidding. Only the top few players would benefit from it. Radio is about shaking hands and kissing babies. When it comes to existence in other markets, we also function in the markets that do not generate a lot of revenue – Siliguri, Aizawl and a few others. These regions require more robust business models and support.

What exactly are you seeking from the ministry?

That you won’t have too many bidders if you don’t look at base price issues. As an industry, we need to approach the ministry in order to ensure the smaller players participate and get through the hurdles.

Redtro has just launched, and more stations are in the pipeline for your network. How do you plan to manage the dearth of RJs and the technical talent needed to support stations in all cities?

Take them fresh. Even a decade ago, we did the same with Red FM. Identifying the talent early is vital. Fresh talents come with new ideas. They are well exposed to social media and current affairs. We will then groom them.
 

MUMBAI: The first two stations from the DB Corp stable in phase III of FM licenses will soon be operational in Hissar and Karnal in Haryana. DB Corp's radio division My FM, Radioandmusic.com has learnt, is all set to launch in both cities in quick succession.

Currently, Hissar has three private radio stations- Radio Mantra, Big FM and Radio Dhamaal while Karnal runs two stations- Radio Mantra and Radio Dhamaal, in addition to state owned broadcaster All India Radio. Mantra's operations are now handled by Radio City.

My FM has an existence in 17 cities, including Ahmedabad, Ajmer, Indore, Nagpur, Amritsar, Jaipur, Jabalpur and Gwalior. In the first batch of phase III licenses, My FM successfully bid for 13 more stations- Aurangabad, Nasik, Dhule, Jalgaon, Sangli, Akola, Nanded,Ahmednagar, Solapur, Rajkot, Bikaner, Hissar, and Karnal.

Stay tuned to this space for details.

MUMBAI: Radio City, the country's leading radio station associates with telecom giant Vodafone to set their catchy 'Rag Rag Mein Daude City' anthem as a caller tune for Vodafone subscribers. The mnemonic tune of the anthem has become the talk of the town and is seen hum by many. Setting it as a caller tune, listeners can reinforce their sense of ‘city pride’ and stay connected with Radio City.

Radio City is a forerunner in the radio space to come up and be a part of such unique association. The radio network has always kept innovation and listener engagement as a crux of its communication. Setting ‘Rag Rag Mein Daude City’ as a caller tune would undoubtedly strengthen the relationship with its listeners.

Speaking about the association, AudaCITY – Radio City, EVP and National Head- Programming, Marketing, Kartik Kalla said, “The association with Vodafone is a great way of reaching out to our listeners across the nation. The recently launched ‘Rag Rag Mein Daude City’ anthem has a very melodious and peppy tune to it; one can’t help but hum the tune. This association will only help leverage it”.

The ‘Rag Rag Mein Daude City’ anthem launched in different languages across cities has been sung by Sukhwinder Singh in Hindi, Keerthi Sagathia in Gujarati and Karthik in Kannada, Tamil and Telugu.

The brand is firmly driven by the passion and the pride that listeners feel for it and associate it to. For further details, log on to www.planetradiocity.com.

MUMBAI: Rajasthan Patrika's venture FM Tadka recently launched radio jockey- RJ Amit for the morning show 'Crispy Morning'.

Amit, who was a part of the initial team of Tadka during the time of launch, has rejoined the company after a span of nine years. He has replaced RJ Devangana who has further moved to #Fame in Mumbai.

Also Read: RJ Devangana moves out of FM Tadka; joins #Fame

FM Tadka programming head Praveen Sharma says, "For radio stations, content is the most important thing. Honestly speaking, the magic that old RJs created is still difficult to match up. With RJ Amit on board, people are loving the nostalgic feeling. We, through Amit, tried to recreate that magic where RJs use to leave listeners spellbound with their unique styles."

"Amit picked up so well within few days that the old listeners are loving the show," added Praveen.

RJ Amit mimics different Bollywood actors and is famous for re-creating various voices. He also recreates old characters from classic Hindi cinema.

He has also worked with My FM and done a cameo in Aamir Khan's 'PK'.

MUMBAI: Radio Mirchi, India’s leading radio station and Gionee - The high-tech enterprise that focuses on R&D, sale and production of cellular mobile devices join hands to introduce ‘Gionee Marathon Hour’ across eight cities (Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Pune, Kolkata, Ahmedabad). Marathon Hour will add that extra punch of exciting music to the evening of every listener who looks forward to enjoy some foot tapping music on the go or finishing the daily household chores.

In sync with the philosophy of Gionee to ‘make smiles’ and Radio Mirchi’s aim to make sure that ‘Mirchi Sunne Wale Always Khush’, the brands will continue the excitement by announcing an On-air contest for the listeners across eight cities during the Marathaon Hour. The final winner of the hour long contest will get a chance to win a Gionee Marathon M5 phone (worth Rs.15,000/-)

Listeners can take a simple route to happiness by just tuning into Radio Mirchi on 22 July 2016 and 29 July 2016 between 7 pm - 8 pm and participate in the on-air contest. The Mirchidaar RJs in each city will announce the winners on the final day.

MUMBAI: The Orissa headquartered Sarthak Music is gearing up to launch its first ever radio station in the state by September. The station, Sarthak FM, will air from Bhubaneswar on 5 September. Transmission issues have delayed the launch of its Rourkela station until October.

Set to provide tough competition to its fellow radio stations, Sarthak FM will be a 24 hour Odia station in the state of Orissa and will run on the frequency of 91.9.

The radio station did not apply for the Phase-I radio auctions and in Phase-II auctions the application got cancelled. Finally, with FM radio Phase III on the anvil, the company did not miss out the chance to be a part of the radio industry.

With established players like Radio Choklate, Big FM and Red FM already doing well in the two cities, Sarthak as the new entrant will need to prove its mettle. Sarthak Music managing director Sitaram Agarwal says, "No, I don't think the other radio stations as competition as Sarthak FM will be 100 per cent Odia in content, while other radio stations- Big FM, Red FM play entirely Bollywood and Radio Choklate has 30 per cent Odia and 70 per cent Bollywood music as their content."

"We are an established cotmpany which has been around since 1983. We have a music library of our own, with a catalogue of over 10,000 songs which no other radio station can play. Therefore, we have an added advantage when it comes to music," adds Agarwal.

The brand new station is also applying a brand new concept where the radio station will produce a new Odia song for FM, daily. The initial plan is to start with 15-20 songs per month. But, as the radio station consolidates its position, the song a day initiative will be implemented.

"All preparations are in full swing. We have approached big music directors and lyricists who are working for us. We have also planned a show where we will launch an Odia song on-air at around 9 in the morning. Post the launch of the song, we will be subject to public comments where the listeners will have the opportunity to share their views on the song and interact with the musicians," explains Agarwal.

The music company has also found and hired 12 new singers. As the music label already owns a well developed set up required for recording- studios and an experienced technical team, it would not be difficult to go with the idea of self-produced music, he says. Also, there are total eight radio jockeys who have been selected out of which four are experienced and rest half are newcomers.

Talking about the scope of an Odia radio station, Agarwal says, "Orissa does not have loyalty in terms of audience due to content. People complain that they are bored of the music that is being played constantly. They want to consume Odia music and are craving for a radio station like us."

"If we talk about our marketing, I don't think we need much publicity because our parent brand is already well known. We will keep our programming and marketing strategies as simple as we can. Also, the advertisers will interested as they want something new which they will get as our station as a complete Odia FM station," he says.

Earlier, Sarthak Music was a part of Sarthak Entertainment but last year, Zee bought out the rights to Sarthak Entertainment. Soon, Sarthak Music will change its name to Sarthak FM Pvt Ltd, for which they have applied.

MUMBAI: Big FM launched fourth season of the singing reality show 'Benadryl Big Golden Voice' today on 28 July 2016 with musician brothers Armaan Malik and Amaal Malik.

The reality show aims at unearthing hidden talent through nationwide hunt from every nook and corner of the country by providing a platform for aspiring singers and music enthusiasts to showcase their unique talent.

This year, Bollywood’s musical superstars Malik Brothers join as judges who will also mentor the participants throughout the show. Benadryl BIG Golden Voice will give the winner a golden opportunity to fulfill their dream of becoming a Bollywood singer.

Commenting on the launch, a spokesperson from RBNL said, “We are extremely delighted to launch Season 4 of Benadryl Big Golden Voice. BIG FM has always believed in encouraging untapped talent. The previous seasons have received immense support and appreciation from all our listeners and participants alike and we look forward to their continued support.”

Speaking about the association, Johnson & Johnson Pvt. Ltd VP – marketing, consumer at products division Ganesh Bangalore said, “Benadryl has always endeavored to provide innovative solutions to address our consumer’s needs. Benadryl is a trusted brand of cough medications with more than 50 years of Doctor’s trust and understands the impact a cough has on a person’s voice – especially that of a singer. Benadryl BIG Golden Voice is a celebration of our association with ‘voice’. We are proud to partner with Big FM for Benadryl Big Golden Voice Season 4 as it provides an opportunity to upcoming talent a platform to showcase their skills overcoming the barriers of language and style of music."

Speaking on their association with the talent hunt, Malik Brothers said, “We are extremely excited to be a part of Benadryl BIG Golden Voice for its fourth edition. It will be a delight to be introduced to and mentor the unheard golden voices of India, that the property is known to discover repeatedly. Initiatives such as these must be encouraged to bring out and recognize hidden talent that is in abundance in our country. We hope that the new season becomes an even bigger success."

Having received over two lakh entries in the third edition of Benadryl BIG Golden Voice, the fourth season will yet again see Big FM accept digital entries in the form of videos, web episodes and tie-ups with online music academies for a wider reach.

Entries for auditions commenced on 11 July 2016, and people can register through IVRS and SMS. Additionally, one can also register for auditions using the number 1800 30027 031 and visiting www.927bigfm.com/bbgv.

Friendship Day Special (Saanga in Odia)

The Friendship day campaign will run from 3 August to 7 August 2016. The radio station will have three days on-ground activity- from 3-5 August and three days on-air activity from 5-7 August. RJ Niel and RJ Renuka will visit colleges in Orissa where the radio jockeys will collect bytes from students and play them on-air. They will also interact with students and conduct game shows with them where they will have an opportunity to dedicate one song to their best friend and share one of the best experiences they had with them. Listeners will also have a chance to share their best moments spent with their companions, on-air.

Independence Day Special

For Independence Day, Radio Choklate has planned a five-day long programming from 11-15 August. The activity includes ground and on-air both, in which the FM station has divided each day with a specific topic.

i.  Freedom of Fashion

ii. Freedom of choosing my career

iii. Freedom of expressions

iv. Freedom of food

v.  Freedom of choosing my life partner

The RJs of the station will go to random places like malls and streets and people will share their opinions on the topics mentioned above. For each day, different RJs have been assigned.

NEW DELHI: Information and broadcasting minister M Venkaiaih Naidu said that that no state had been left out in the proposal for introduction of private FM radio in 227 new cities in Phase III.

Naidu told the Lok Sabha that two key changes had been made in the existing FM Phase-III Policy. Existing permission holders have been allowed to migrate their Phase-II licenses to Phase-III on payment of migration fee. With migration, the existing channels will continue uninterrupted and their employees will be able to retain their employment.

Secondly, the FDI/FII limit under FM Phase-III has been enhanced to 49 per cent from the earlier 26 per cent. The increase in FDI is expected to provide the companies with additional capital in setting up of FM radio channels in cities not covered so far.

Out of 227 new cities identified for introduction of private FM radio, applications have already been invited for awarding licence through e-auction in 69 cities under batch-II of FM Phase-III.

The Policy envisages setting up of private FM radio channels in all cities/towns having population above one lakh (based on 2001 census).

As an exception to this stipulation, 11 towns in Jammu & Kashmir, North East & Island Territories (having population less than one lakh) have also been proposed for setting up FM radio channels.

The present Policy on expansion of FM Radio Broadcasting services through Private Agencies (Phase-III) approved by Union Cabinet on 07.07.2011 seeks to extend FM radio services to 227 new and uncovered cities, in addition to the present 67 cities, with a total of 839 new FM radio channels in 294 cities. Under Phase-III Policy, new FM channels are to be awarded through an auction process.

MUMBAI: Mirchi Jubilee Awards, organised by Radio Mirchi were held on 28 July 2016 at Novotel hotel, Juhu. Celebrities like Meet Brothers, Raveena Tandon, Ramesh Sippy, Neha Kakkar, Armaan- Amaal Mallik attended the award ceremony from Bollywood’s music and film industry.

Check out the winners list below-

Kar Gayi Chull (Kapoor & Sons) - Diamond Disc Award

Gerua (Dilwale), Sab Tera (Baaghi) and Deewani Mastani (Bajirao Mastani) - Platinum Disc Award

High heels (Ki & Ka), Jabra Fan (Fan), Agar Tum Saath Ho (Tamasha), Bol Do Na Zara (Azhar), Sanam Re (Sanam Re), Soch Na Sake (Airlift) and Chitta Ve (Udta Punjab) - Gold Disc award

One of the highlights of the event was when Raveena Tandon came face to face with the team that mentioned her name in the song ‘Chull’ that became best song of the year. She was the one who handed them the Platinum disc. Performances by Arjun Kanungo and Aditi Singh Sharma kept everyone on their toes. There were many impromptu performances where musicians and singers jammed on stage including Papon, Divya Kumar, Anup Jalota with Shadab Faridi, Siddharth Mahadevan with Sukriti Kakkar and Dominic Cerejo.

Radio Mirchi COO Mahesh Shetty said, “The Mirchi Top 20 Jubilees is our attempt to bring back the era of India Cinema where movies would celebrate Jubilees. Today a movie’s life may be just 1-2 weeks but the music stays on in the mindspace of the listener for far longer. The Jubilees honours the music that has stayed the longest on the Mirchi Top 20 charts. We would like to congratulate all the winners of the Jubilees, as their music is truly people’s favourite. We are very happy that over the years, Mirchi Top 20 Jubilees Night has become one of the most awaited events for the industry.”

Commenting on the Officers Choice Blue Mirchi Top 20 Jubilees Night, ABD marketing head Ahmed Rahimtoola commented, “Officers Choice Blue is a brand known for delivering quality – be it its products or experiences we associate with. Music is a very good fit for our brand and hence we have this long association with Mirchi Top 20. This is India’s longest running music countdown and is carried across multiple platforms - print, TV, digital and, of course, radio - which reaches a wide audience. The Jubilees Night gives us the opportunity to recognize the most popular numbers which have been loved by the public and felicitate the people behind them.”

The Officer’s Choice Blue Mirchi Top 20 Jubilees Night is a bi-annual event, organized by Radio Mirchi that recognises the songs that have stayed on the charts for the most number of weeks. For a song to be considered a Jubilee it has to stay in the top 5 ranks of the ‘Officer’s Choice Blue Mirchi Top 20’ charts and complete 100 plus days for Diamond, 75 – 99 days for Platinum and 49 – 74 days for a Gold disc.

MUMBAI: Red FM RJ Mandy breaks the ice and brings to us the real picture of famous Arnab Goswami through her exclusive interview. There is no escaping from this man, but this time he couldn’t escape from Red FM.

Every night, on top of his voice he asks the most uncomfortable questions and he makes sure that he finds all the answers that the nation is looking for. The politicians dread him; trouble makers fear away from his name itself. Many mistake him to be a bitter person but deep down he is the sweetest of all.

It might surprise everyone that Arnab chooses to stay silent and just listen when he is around his friends and family. News is his only interest and it is his whole life. He enjoys the madness that engulfs his debates, so much so that he often compromises on the advertisements that fetch his channel the desired revenues. His good sense of humour is evident in the way he talks about the spoof and trolls on him.

India’s most talked about journalist was caught discussing about his personal choices in life and what originated the term “The nation wants to know”. Red FM’s RJ Mandy got him to speak in his own language, Assamese.

Watch Arnab Gosami’s exclusive interview on Youtube:

MUMBAI: The night time slot on FM radio need not be confined to agony aunts and shows on paranormal activity. North Bengal's FM station Radio High appears to be scoring big with its recently launched show 'High Hotline' which airs Mondays to Fridays on a time band- 8 pm to 11 pm.

The ‘High Hotline’ show has the RJ calling random listeners with a prank call. There are other humorous segments as well. The other sparklers include poems for each day related to childhood and life. The station's creative team has also added a funny character named ‘Chumi Da’ who impersonates different people and things we meet or use in our daily life - these could range from a domestic help,the VLC player, a raincoat, a mini skirt etc.

RJ Tammy hosts the show and his segment 'Tammy's Upodesh' is the crucial part of the show in which he gives tips on every day issues in our life in a funny manner. Radio High airs across Darjeeling, Jalpaiguri, Coochbehar and parts of Sikkim and claims a reach of over three million listeners.

Radio High's programming head Mainak Majumdar says, " We have planned this show in the night slot because every day we deal with several issues in our office, home, outside or during travelling and we often feel frustrated. Through this show, we try and work to make our audience happy and try to end their day with a smiling face."

"Our show is doing quite well in North Bengal and has become the most listened show across the region," adds Majumdar.

MUMBAI: Radio Mirchi Amritsar is gearing up to launch a new radio jockey- RJ Honey on Independence Day this year. The RJ will host the show 'Ambarsariyaa' under the pen name 'Majhe Da Mauji' from Monday to Saturday at 2 pm - 5 pm and is going to replace RJ Lakha.

RJ Honey, who is making the debut with Radio Mirchi says, "I have ensured I do proper justice to the promise Mirchi has always kept- 'Mirchi Sunne Wale Always Khush'."

"Nothing could be better than making a debut on Mirchi," adds the RJ.

The RJ also makes sure that he would not let his listeners miss his predecessor RJ Lakha because of his more entertaining and comic side.

Radio Mirchi Amritsar programming head, Pervez Bhateja quips, "People of the city will scratch their heads with his unexpected and over the top takes and replies when they listen to this talent on Mirchi.'Majhe Da Maui' is an apt word to describe him and his persona as the moment he will get on-air, PJs will pop out of his mouth and directly hit listeners like magic and comic bullets."

"I have purposely kept 15 August for his launch since Radio’s 'Parm O Daram' (first duty) is freedom from boredom and nothing could be better than 15 August to relate to freedom," adds Bhateja.

We are all ears!

MUMBAI: Reliance Broadcast Network Limited strengthens its leadership team with the appointment of Vikas Khanchandani as Chief Business Officer. With over 20 years of experience working across digital, television and ad/media technology, Khanchandani will be responsible for driving strategic business initiatives - new technologies and customer engagement. He will be reporting to Ashwin Padmanabhan, COO, Reliance Broadcast Network Limited.

On the development, Reliance Broadcast Network Limited COO Ashwin Padmanabhan said, “We are happy to have Vikas on board who comes with a wealth of experience and domain expertise. With his extensive knowledge across the television and digital medium, we are confident that he will be able to further accelerate the growth story of the group.”

Before joining RBNL, Khanchandani was the co-founder of AIDEM Ventures where he played the dual role of managing existing businesses of AIDEM even while he was aggressively driving the growth agenda of building a unique and valuable media sales and services company. Prior to that, Mr. Khanchandani was part of the core leadership team which set up NDTV Media. Under his leadership, the channel witnessed phenomenal growth, creating a benchmark within the news genre and leading the category. He started his media career with STAR India as a key member of the Strategic Planning and Management team which worked on sales strategies for the Network’s channels.

MUMBAI: The race to the city’s most anticipated and revered corporate tournament witnessed a thrilling competition amongst the best corporate teams in the city. The monsoon edition of the Indigo Football League had the crowd on its feet at the Play Arena, Sarjapur Road as it featured power packed and action filled matches, climaxing with the best corporate tournament!

Organised by Indigo in partnership with Footieculture, Indigo Football League saw honchos from Bangalore’s corporate companies put their best foot forward as they eyed for glory. The five-a-side corporate tournament was played between 38 teams across both men and women categories. The best 24 teams moved onto play the qualifiers and there on moved to the finals to fight it out for the cup in three categories – Indigo All Stars, Indigo Champions Cup and Indigo Super Cup.

Netapp matched ITC Infotech foot to foot to rightfully claim the coveted Indigo All Stars trophy in the men’s category, while the women from Infosys edged past Maya for Women to take home the Indigo All Stars Cup. There was more glory for the Infosys men as they also won the Indigo Champions Cup, while the men from Kingfisher won the Indigo Super Cup.

Indigo, the International music station is deeply entrenched with the Fun Young Bangalore. As part of their many on-ground initiatives, Indigo Football League has carved a niche as one of the most anticipated tournaments among the corporates. Teams from Infosys, Netapp, ITC Infotech, Kingfisher, Maya for Women, HSBC, Cognizant and many more took part in the monsoon edition of the Indigo Football League.

MUMBAI: The capital has been witnessing another of Radio Mirchi's interesting innovations - the 'Mirchi Degree Campaign'.

The campaign that has been going on for a few days is now reaching out to the students of different colleges in a branded Volvo. The Volvo has a booth that gives the students an opportunity to showcase their talent. The best ones get an opportunity to talk to Mirchi RJs and also feature on its official Facebook page.

"The entire  campaign spreads the message that if one is passionate about what they want in life, they reach great heights. Under the same, we are giving Mirchi Degrees to people who have followed their passion and achieved something in life," said Radio Mirchi senior VP Nitin Singh.

A few of these Mirchi Degree receivers include celebrity names like Arnub Kumar (TVF), Vijendra Singh (Boxer), Rahul Ram (Indian Ocean) and Ritesh Agarwal, CEO (Oyo Rooms) and Badshah (singer).

The campaign will end with a Badshah concert in  Entertainment City, Noida. The tickets for the same are available on bookmyshow.com and a few talented ones are also winning it through the Mirchi campaign. "We have slashed the ticket prices to 500 rupees for the students. Moreover, we are giving away passes to the ones who showcase their best talent  in our branded bus," ended Singh.

MUMBAI: Dainik Bhaskar group's My FM has finally launched its much awaited two new radio stations in the state of Haryana- Hisar on 29 July and Karnal on 30 July 2016. This addition has made My FM a seven state, 30 city network in India.

My FM has designed a high decibel launch campaign to amplify the buzz created by the pre-launch campaign. The campaign thought 'Ab har Kaan Khush' was rolled out on 29 in Hisar and 30 July in Karnal through print ads, outdoor, and human banners.

Industry reports indicate that My FM is now ready to launch its next station in Rajkot. The network is already present in Surat and Ahmedabad in the state of Gujarat. My FM CEO Harrish Bhatia said, "With the two new stations we have become the largest radio station network in Chandigarh, Punjab and Haryana. Apart from this, we are already the largest network of Rajasthan, Madhya Pradesh and Chhattisgarh. We won frequencies in the markets that we were keen on and are excited and confident about entering these markets.”

He added, “We are a strong customer centric organisation and invest a lot in understanding the taste and needs of our customers; this approach has helped in building a strongly differentiated product and thus come up with the campaign 'Aapki Marzi', that was initiated to understand listeners preferences in these markets and design highly specialized and focused content which as per the choice of the listeners of the city. We aim to enjoy undisputed leadership across the new stations as we do across our all existing ones.”

Here are the details from the launch which held on 29 and 30 July.

Hisar Launch

Karnal Launch